Operational ManagementLaajuus (10 cr)

Objective

• Student understands the importance of integrated marketing communications and the principles of relationship marketing and can apply these in marketing planning.
• Student knows the prerequisites of human resource management from a manager’s perspective and can reflect on their own readiness as a manager.
• Student understands the importance of the manager’s role and various management styles as business success factors and as cultivators of a healthy work community.
• Student knows and can apply legislation that regulates the human resource management.
• Student is able to use the accounting principles and accounting tools on the operative level to assure the profitability of the business within their own area of expertise in the field of services.
• Student knows the principles of quality management and understands the value of quality control systems in the development of operations.

Content

Marketing: integrated marketing communication, digital marketing, relationship marketing, and customer life cycle.
Human resource management: tasks related to the managerial role, change management, self-management, management ethics and the principles of employment legislation.
Finance and Accounting: the importance and core principles of pricing, the management of profitability, and key figures of profitability, along with profitability planning and budgeting on the operative level.
Quality: quality management

Utilizing business intelligence (BI) systems as approriate.

Qualifications

Student understands the core principles and legal aspects of business activities and understand the importance of profitable business activities, marketing and personnel management as the success factors of an enterprise.

Assessment criteria, satisfactory (1)

Student understands the importance of integrated marketing communications and the principles of relationship marketing and can apply these in marketing planning.
Based on acquired knowledge, student can reflect on the performance of an organisation and work community and on his/her own readiness as a manager, and can also demonstrate an ability to apply the rules and concepts of personnel management. Student demonstrates the ability to use the accounting principles and accounting tools on the operational level, in order to assure the profitability of the business within their own area of expertise. Student demonstrates an ability to use quality management in business development.

Excellent 5: Student demonstrates comprehensive, critical and analytical command of the above learning objectives.

Very good 4: Student demonstrates nearly comprehensive, critical and analytical command of the above learning objectives.

Good 3: Student demonstrates partial critical and analytical command of the above learning objectives.

Satisfactory 2: Student can apply the above learning objectives under supervision.

Adequate 1: Student can apply the above learning objectives under supervision but the result is inadequate.