• Sales and Marketing (TLBC1500-3005),
         29.08.2022 – 21.12.2022,  5 cr  (LOGRAKVERKKO) — Online learning +-
    Learning outcomes of the course
    Purpose
    During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

    Competencies
    - awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
    - ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
    - ability to manage complex technical or professional activities or projects, taking responsibility for decision making

    Learning outcomes
    The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.
    Prerequisites and co-requisites
    At least 10 ECTS practical training
    Course contents
    The main contents of the course are:

    General of sales and marketing
    Global marketing and segmentation
    Branding and marketing mix
    Sales process planning and monitoring
    Selling in practise
    Assessment criteria
    Assessment criteria - grade 1 and 2
    1: Student has gained knowledge at all the subjects described in the learning outcomes.

    2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.
    Assessment criteria - grade 3 and 4
    3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

    4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.
    Assessment criteria - grade 5
    5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.
    Language of instruction

    English

    Planned learning activities, teaching methods and guidance

    - distance learning
    - small group learning
    - exercises
    - learning tasks
    - exam

    Lecturer(s)

    Mikko Ilola

    Learning materials and recommended literature

    Lecturing materials, slides and videos

    Back-up material
    Donaldson: Sales management
    Keegan, Green: Global marketing

    Lecturer(s)

    Mikko Ilola

    Campus

    Main Campus

    Exam dates and re-exam possibilities

    The possible date and method of the exam will be announced in the course opening information.

    Timing

    29.08.2022 - 21.12.2022

    Learning assignments and student workload

    One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.

    Enrollment

    01.08.2022 - 25.08.2022

    Groups
    • LOGRAKVERKKO
    Alternative learning methods

    The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices

    Seats

    0 - 5

    Assessment methods

    Avoin AMK: no limits
    Campusonline: THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE

    Degree Programme

    Bachelor's Degree Programme in Logistics, Bachelor's Degree Programme in Purchasing and Logistics Engineering

    Mode of delivery

    Online learning

    Share of virtual studies

    5 cr

    Credits
    • 5 cr
    Unit

    School of Technology