Entrepreneurship (3 cr)

Evaluation scale

Pass/Fail

Objective

1. The students know the concept of internal entrepreneurship, what it means to become an entrepreneur and the significance of entrepreneurship and innovations in society.
2. The students understand the principles of profitable business activities and the business logic of their field.
3. The students understand the role of customership in business and other activities and know how to apply that knowledge to identify customers for their own know-how.
4. The students demonstrate an ability to manage themselves in an entrepreneurial way in a customer-oriented group.
5. The students know how to identify needs in customer-service situations and services and how to develop these into product opportunities (or business opportunities).
6. The students recognise and understand their own capacities and attitudes concerning entrepreneurship.
7. The students are aware of and capable of utilising the JAMK entrepreneurship and innovation environments and related support services.

Content

Most of the entrepreneur section is completed in school-, department- or degree-programme-specific groups. During the course, students use their own experiences, observations and acquired knowledge to establish an understanding of individual market needs or demand for which they develop their own solution (product concept). In small groups, the students examine the business potential of their idea and share the ideas of their groups and their chances of success with the other students on the course. The ideas are tested with potential customers and further developed on the basis of the feedback received. The development and communication tools used are the Business Model Canvas and the Value Proposition Canvas. The students acquire basic information on entrepreneurship and profitable business in functional ways. The students test their capacity for entrepreneurship and expand their understanding of their field with real business cases.

Location and time

30.10.2020 at 8.15-9.45 Orientation to the course
11.12.2020 from 8.15-11.30 Learning circle, introduction to Business Model Canvas and calculation of cost

Materials

Online material

Teaching methods

Blended learning

Exam schedules

The course does not include exams

Completion alternatives

1. Customership and entrepreneurship analysis of multi-disciplinary operating environment (15%)
2. Active participation in brainstorming and innovation activity of the groups and in JAMK entrepreneur coach support and guidance (70%)
3. Description of activities, presentation of results and achievements (e.g. presentation of business idea) and assessment of their own activity and that of their group (15%)

Contact teaching 5h
Webinar 2h
Independent learning 54h
Group work 20h

Student workload

Guided learning 7h, self study and group work 74h

Assessment criteria, approved/failed

The assessment of learning is enhancement-led evaluation. The assessment is based on learning objectives, quality and criteria, and self-evaluation by the student plays an important role in the process. The assessment targets are described under ‘Attainments’.
The learning outcomes are assessed in relation to the learning objectives of the course.

Further information

Avoin AMK 30 paikkaa