Customer-oriented Marketing (4 cr)

Evaluation scale

0-5

Objective

In this course, you will learn how to design a functioning, customer oriented marketing plan for a company in the field of bioeconomy or other organization. The marketing plan will be a part of your business plan. You will learn to design and carry on marketing both in domestic and international market.

Content

- Concepts of marketing
- Business Model Canvas
- Customer segments and marketing channels in the field of bioeconomy
- Revenue logics in the field of bioeconomy
- Marketing plan as a part of a business plan

Location and time

Kontaktiopetus toteutetaan Biotalousinstituutissa Saarijärvellä. Käytännön markkinointitoimista sovitaan yhdessä opintojakson alussa.

Materials

Verkko-oppimisympäristön materiaali. Lisäksi kannattaa käyttää verkosta löytyviä markkinoinnin suunnittelutyökaluja (esim. Yritystulkki).

Teaching methods

Opintojaksolla opiskellaan tavoitteiden mukaisia aihepiirejä kontaktiopetuksessa ja itsenäisesti tehtäviä suorittaen. Opintojaksolla teet markkinointisuunnitelman biotalousalan yritykselle, joka voi olla myös oma yrityksesi. Lisäksi osallistut biotalousalan markkinointiin käytännössä.

Exam schedules

Opintojaksosta ei järjestetä tenttiä. Opintojakson arviointi perustuu vaiheistetusti tehtyyn markkinointisuunnitelmaan ja käytännön markkinointitöihin.

Completion alternatives

Opintojakson voit korvata esittelemällä itse tekemäsi markkinointisuunnitelman, joka päivitetään opintojakson vaatimusten mukaiseksi.

Student workload

Kontaktiopetus 40 tuntia
Käytännön markkinointityöt 16 tuntia
Itsenäinen opiskelu 52 tuntia
Yhteensä 108 tuntia

Assessment criteria, satisfactory (1)

1:
You are able to recognize the basic concepts of marketing. You are able to design a marketing plan for a bioeconomy company or other organization. You recognize the basic incomes and expenses of businesses. You are familiar with the Business Model Canvas tool.

2:
You are able to recognize the basic concepts of marketing. You are able to design a marketing plan for a bioeconomy company or other organization. You recognize the basic incomes and expenses of businesses. You are familiar with the Business Model Canvas tool and are able to identify its possibilities in developing businesses. You recognize the customer segments that are essential for the chosen business, and the communication channels the customers use.

Assessment criteria, good (3)

3:
You are able to recognize the basic concepts of marketing. You are able to design a marketing plan for a bioeconomy company or other organization. You recognize the basic incomes and expenses of businesses. You recognize the customer segments that are essential for the chosen business, and the communication channels the customers use. You can design and carry on marketing that advances the business of a company in a desired way. You are familiar with the Business Model Canvas tool and are able to identify its possibilities in developing businesses.

4:
You are able to recognize the basic concepts of marketing. You are able to design a marketing plan for a bioeconomy company or other organization. You recognize the basic incomes and expenses of businesses. You recognize the customer segments that are essential for the chosen business, and the communication channels the customers use. You can design and carry on marketing that advances the business of a company in a desired way. You are able to use the Business Model Canvas tool in in developing businesses.

Assessment criteria, excellent (5)

You are able to recognize the basic concepts of marketing. You are able to design a marketing plan for a bioeconomy company or other organization. You recognize the basic incomes and expenses of businesses. You recognize the customer segments that are essential for the chosen business, and the communication channels the customers use. You can design and carry on marketing that advances the business of a company in a desired way. You are able to use the Business Model Canvas tool in in developing businesses. You are able to evaluate the marketing and business potential of bioeconomy companies and to suggest improvements.

Qualifications

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