Athlete’s Stakeholder Relations (5 cr)

Evaluation scale

Pass/Fail

Objective

The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.

Content

This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.

Location and time

Non-stop toteutus. Opiskelija voi suorittaa opintojakson oman aikataulun mukaisesti.

Materials

Suomen Olympiakomitean teos "Kehity huippu-urheilijaksi" sekä muu kurssilla jaettava materiaali

Teaching methods

Verkkototeutus Moodle-alustalla, videoluennot, tehtävät, ohjaus

Student workload

Videoluennot 10 h
Materiaalien lukeminen ja tehtävien tekeminen 125 h

Assessment criteria, satisfactory (1)

The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.

Assessment criteria, approved/failed

You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.

Qualifications

The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.

Further information

Avoin amk 10
EduFutura 20
Campusonline 20