Global Marketing and Sales (5 cr)

Evaluation scale

0-5

Objective

Global marketing and sales course has been designed to emphasize the global marketing and sales management perspectives.

Location and time

The course will be held in autumn.
There will intensive sessions face-2-face and possibility of online sessions via zoom during the weekend

Materials

Textbooks

Hollensen, S. (2017). Global marketing. Harlow, England: Pearson.

Keegan, W. J., & Green, M. C. (2017). Global Marketing.

Teaching methods

Face-to-face learning and distance learning

Flipped classroom model will be used to implement this course.
Thus, pre-class learning is vital for the successful implementation of the flipped learning model. At the course workspace, the teacher will provide students with lecture notes and slides. Each student has to familiarise him/herself with the pre-class learning content. I strongly suggest that students should also gather some other resources and expose themselves to the focal subject area. In the classroom, we will put a greater focus on application of conceptual knowledge rather than factual recall or straight transfer of the information.

Exam schedules

The last item of assessment in the Global Marketing course is the individual project. For a personal project, students need to write a report.
The report should describe the following:
Company overview
Company's global presence overview
Which Internalization Theory explain selected company presence across the globe.
What kind of market entry strategies used by the selected company?
Describe product strategy in international markets
Describe the pricing strategy of the company in global markets
Describe the distribution strategies of the company in international markets
Describe the marketing communication of the selected company in the international market
More detailed information during first contact lesson.
General instruction
The report should be a maximum of ten pages in length (including cover page and contents). The report should be written according to JAMK reporting instructions.

Completion alternatives

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and specification. More precise info: JAMK Degree Regulations, section 17.

Student workload

Global Marketing and Sales course worth 5 ECTS.One ECTS corresponds to an average of 27 hours of work, which means that the load of 5 ECTS approximately 135 hours.

Below are the details of the student's workload in hours

Lectures 20 hour
Group assignments 20 hour
Final individual project report 45 hour
Independent study 50 hour
The total workload of 135 hour

Qualifications

BBA in business or economics or equal

Further information

Avoin amk 5 (included in total capacity)
Vaihto-opiskelijat 10