Responsible Business Concepts (10 cr)

Evaluation scale

0-5

Objective

You will learn consultative approach.
You will be able to use different design and business tools.
You will learn how to work through consultation process.
You will learn how to integrate sustainbility thinking into concept development process.
You will learn how to create sustainble business concepts.
You will understanding of some future research tool.

Content

Design Process
Different design tools
Ethnographic and contextual research
Design Thinking, covering desirability, feasibility and viability
Sustainable concept design
Target groups
Business models & planning
Consultative approach

Materials

Business plan -material (for Finns) Rouhiainen, U.-M. 2005. Matkailuyrittäjän Maamme-kirja. Helsinki: Edita. Koskinen, I, Mattelmäki, T. & Battarbe, K. 2007. Professional Emphatic Design: User Experience in Product Design. Helsinki: Edita. Other material agreed on during the course, Current material, including English-language reading material, agreed on at the beginning of the course

Completion alternatives

Concept planGroup teaching sessions Learning diary Self and peer evaluation Active participation

Student workload

Contact lessons 50 h Virtual learning 70 h Independent studying 150 h Total 270 h

Assessment criteria, satisfactory (1)

1 (Adequate)
You are able to recall the consultative approach within your learning process and different design, business and future research tools you have used. You are able to identify the dimensions of sustainability applied in concept development.

2 (Satisfactory)
You are capable to explain the consultative approach used within your learning process. You can describe different design, business and future research tools you have used. You can explain the dimensions of sustainability applied in concept development.

Assessment criteria, good (3)

3 (good)
You are able to use consultative approach within similar processes. You can implement different design, business and future research tools. You can apply the dimensions of sustainability in concept development.

4 (very good)
You can conclude consultative approach within similar processes. You can analyze different design, business and future research tools. You can evaluate the dimensions of sustainability in concept development.

Assessment criteria, excellent (5)

5 (Excellent)
You can critically discuss consultative approach within similar processes. You can manage different design, business and future research tools. You can develop the dimensions of sustainability in concept development.

Qualifications

Basics of marketing
Service system
Innovation process
Operational management

Further information

Redesigning the strategy and concept through project-based method, experiential learning pedagogy and entrepreneurship education.