Entrepreneurial Project (5 cr)

Evaluation scale

0-5

Content scheduling

Chapter 1: Entrepreneurs and Entrepreneurship

 Summarize what entrepreneurship is and what entrepreneurs do
 Understand the costs and benefits of entrepreneurship
 Analyze entrepreneurial backgrounds and characteristics
 Recognize the various entrepreneurial options

Chapter 2: Entrepreneurs recognize opportunities

 Explain the difference between opportunities and ideas.
 Describe the three general approaches entrepreneurs use to identify opportunities.
 Discuss the personal characteristics of entrepreneurs that contribute to their ability to recognize business opportunities.
 Identify and describe techniques entrepreneurs use to generate ideas.

Chapter 3 : What a feasibility analysis is and why is important?

 Describe the purpose of a product/service feasibility analysis and the primary issues that should be considered in this area
 Describe the purpose of industry/market feasibility analysis and the primary issues to consider in this area
 Describe the purpose of organizational feasibility analysis and the primary issues to consider in this area
 Explain the importance of financial feasibility analysis and list the most critical issues to consider in this area

Chapter 4: Developing an effective business model

 Describe business models and discuss their importance
 Prepare a Business Model Canvas
 Explain the components of the Business Model Canvas that entrepreneurs can use to develop a business model for their firm

Chapter 5: Building a competitive advantage

 Your competitive advantage
 Identifying competitors
 Competitor analysis

Chapter 6: The lean startup methodology

 Recognize the fundamental principles of lean startup
 Describe how the lean cycle works
 Design an experiment

Chapter 7: Pitch your Business Idea

Objective

The course is geared towards individuals planning to develop and launch their own businesses. The course should help students identify a successful entrepreneur’s characteristics and coach them in some basic business skills, teaching them to write a business plan, launch a new venture, identify market opportunities, create a business plan, and build a competitive advantage.

Applied Business Skills (IBBUS)
Apply disciplinary and interdisciplinary knowledge to analyze business challenges and global trends in entrepreneurship to propose or put into action a business plan for a company start-up.

Content

The core parts of the course include Entrepreneurs and entrepreneurship, Sources of opportunity recognition, creativity and idea generation, Competitive analysis, Business Model Development, Feasibility Analysis, Writing and pitching a business plan.

Location and time

Session 1: Thursday, 30-March (In-person session) 1h (18h00-19h00) Paris time (https://jamk.zoom.us/j/63222906398)
Session 2: Thursday 13-April (In-person session) 1h15mn (18h00-19h15) Paris time (https://jamk.zoom.us/j/63395077550)
Session 3: Thursday 20-April (Asynchronous session)
Session 4: Thursday 27-April (Asynchronous session)
Session 5: Thursday 04-May (In-person session) 1h (18h00-19h00) Paris time
(https://jamk.zoom.us/j/61464682768 )
Session 6: Thursday 19-May (Asynchronous session)

Materials

Recommended literature:

- Barringer, B.R. & Ireland, R.D (2019), "Successfully Launching New Ventures", Pearson, 6th edition.
- Osterwalder, A. & Pigneur, Y (2011), "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers", Pearson.
- Ries, E. (2011), “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, New York: Crown Business.

Teaching methods

The course involves a Project-based learning (PBL): a student-centred learning practice designed to teach concepts using real-world problems and challenges. The sessions will be running online with synchronous and asynchronous learning.

Exam schedules

- During the last session, students are expected to have a final Quizz.

Student workload

Materials for individual and group homeworks are available on Moodle.

Introductory Quizz: (Individual homework) (5%)

-Assignment 1: Group homework: “Your ideal customer” (15%)

-Assignment 2: Group homework: Build a concept test for your new venture (10%)

- Assignment 3: Group homework: Sketch-up a business model canvas for your new venture (15%)

- Assignment 4: Group homework: Build a competitive analysis grid for your new venture (10%)

- Assignment 5: Group homework: Build a Minimum Viable Product (MVP) for your venture (15%)

- Assignment 6: Group homework: Pitch your business idea (12 slides ppt) (10%)

- Final exam: [Quizz] (Individual assignment) (30mn) (20%)

PS.. Group-based assignments have to be submitted individually by each student on Moodle platform.

Assessment criteria, satisfactory (1)

Applied Business Skills- You show some ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Applied Business Skills- You show basic ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Assessment criteria, good (3)

Applied Business Skills- You clearly show ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Applied Business Skills- You clearly show ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Assessment criteria, excellent (5)

Applied Business Skills- You show excellent ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Assessment criteria, approved/failed

N/A

Qualifications

None

Further information

For EM Normandie group (virtual) and IB students