Congress and Meeting Management (5 cr)

Evaluation scale

0-5

Objective

You understand the concepts and phenomena of congress and meeting industry. You know congress and meeting tourism actors and key services both nationally and internationally. You are able to describe critical success factors related to the meeting process and apply them in practice in the implementation of high-quality meeting services.

Content

• Key concepts and phenomena of congress and meeting industry
• Congress and meeting tourism’s operational structure in Finland and abroad
• Congress and meeting process and its critical success factors

Materials

Rogers, T. 2013. Conferences and conventions. A Global industry. London; New York: Routledge. Fenich, G. 2012. Meetings, expositions, events, and conventions : an introduction to the industry. Boston: Pearson cop.

Completion alternatives

Meeting services development project (50%) Exam (50%)

Student workload

• lectures (40) • virtual studies (20) • project work (35)• independent work (40)

Assessment criteria, satisfactory (1)

1 (Sufficient)
You know the concepts related to congress and meeting industry. You know congress and meeting tourism actors and key services. You know the basic meeting process and have an ability to apply it in practice.

2 (Satisfactory)
You know the concepts and phenomena of congress and meeting industry. You know congress and meeting tourism actors and the related key services. You know the basic meeting process, critical success factors in it and have an ability to apply those factors in practice.

Assessment criteria, good (3)

3 (Good) You understand the concepts and phenomena of congress and meeting industry. You know congress and meeting tourism actors and key services both nationally and internationally. You are able to describe critical success factors related to the meeting process and apply them in practice in the implementation of high-quality meeting services

4 (Very Good) You understand the concepts and phenomena of congress and meeting industry. You know congress and meeting tourism actors and key services both nationally and internationally. You are able to describe critical success factors related to the meeting process, analyze factors and apply them in practice in the implementation of high-quality meeting services.

Assessment criteria, excellent (5)

5 (Excellent) You understand the concepts and phenomena of congress and meeting industry. You understand the importance and roles of different congress and meeting tourism actors and key services both nationally and internationally. You are able to analyze critical success factors related to the meeting process and create new high-quality meeting services.

Qualifications

The student understands the concepts related to service operations and has basic customer competence. The student understands the general concepts and phenomena related to tourism.