International Market Analysis (5 op)

Arviointiasteikko

0-5

Tavoitteet

Upon the completion of the course a student is
- able to gather, analyse, and evaluate business data and information and transform empirical data into useful and actionable information (IS1)
- apply proven theoretical and conceptual knowledge of global business challenges in multicultural contexts. (PS1)

Sisältö

The course will discuss the market analysis in international context and offer tools for doing market analysis. Within the module students will perform market analysis for a case Company. In addition, market entry strategies and partner search possibilities will be discussed.

Oppimateriaalit

Kuada, J. (2008). International Market Analysis: Theories and Methods. First edition. Adonis & Abbey Publishers Ltd.Kelly, N. (2015).
The Most Common Mistakes Companies Make with Global Marketing. Harvard Business Review. September 07,2015.
Adams, R. (2010). If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity. John Wiley & Sons, Incorporated. E-book.

Opetusmenetelmät

Lecturers, assignments, independent study

Tenttien ajankohdat ja uusintamahdollisuudet

Exam week 49, re-exam week 50

Kansainvälisyys

The issues discussed in multicultural viewpoint + as they materialize in multinational companies. Guest lectures from international partner universities possible.

Toteutuksen valinnaiset suoritustavat

Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification

More information in the degree regulations and the study guide.

Opiskelijan ajankäyttö ja kuormitus

Case 50 %, exam 50 %
Lecturers 18 h, assignments 67, independent study 50 h

Arviointikriteerit, tyydyttävä (1)

Adequate 1
Intellectual Skills: The student is able to gather, analyse, and evaluate business data and information but has difficulties in transforming empirical data into fairly useful and actionable information within this specific business.
Practical Skills: The student has obvious difficulties in applying theoretical and conceptual knowledge of market analysis in international contexts.

Satisfactory 2
Intellectual Skills: The student is able to gather, analyse, and evaluate business data and information but has challenges in transforming empirical data into useful and actionable information with within this specific business.
Practical Skills: The student has some difficulties in applying theoretical and conceptual knowledge of market analysis in international contexts.

Arviointikriteerit, hyvä (3)

Good 3
Intellectual Skills:The student is able demonstrate solid understanding in how to gather, analyse, and evaluate business data and information and transform empirical data into useful and actionable information within this specific business.
Practical Skills: The student is able to apply fairly well proven theoretical and conceptual knowledge of market analysis in international contexts.

Very good 4
Intellectual Skills:The student is able demonstrate very good understanding in how to gather, analyse, and evaluate market data and information as well as transform empirical data into useful and actionable information within this specific business.
Practical Skills: The student is able to apply in a correct and good manner proven theoretical and conceptual knowledge of market analysis in international contexts.

Arviointikriteerit, kiitettävä (5)

Excellent 5
Intellectual Skills:The student is able to demonstrate excellent understanding in how to gather, analyse, and evaluate market data and information as well as transform empirical data into useful and actionable information within this specific business.
Practical Skills: The student is able to apply proven theoretical and conceptual knowledge of market analysis in international contexts very well.

Esitietovaatimukset

Compulsory first year business studies.
Comprehensive first year studies completed.

Lisätiedot

Exchange students 10