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Objective

The object of the course
This course serves as an introduction to the world of business intelligence management in sport business industry. It introduces different concepts of business intelligence management in the context of sport business. This course is a part of the Applied Business Knowledge in Sport module.

After completing this course, you will understand the different methods, key concepts and driving factors of the business intelligence management in sport. You are familiar with business intelligence management methods in creating successful business in sport industry. You understand the importance of knowledge and data in relation to building successful business opportunities in the field of sport.

Course competences
Business competence: The student is able to utilise knowledge-driven leadership to support decision making.

Operating in workplace competence: The student utilises the opportunities offered by technology and digitalisation in their work.

Proactive development competences: The student is able to apply existing knowledge in the field in development and utilises research and development methods.

Ethics: The student understands the principles of responsible conduct of research and adheres to them.

The learning objectives of the course
After completion of the course, you show some ability to analyze and evaluate both academic and business information relevant to sport business. You utilize the opportunities offered by technology and digitalization to support decision making. You are able to solve problems and provide knowledge-driven and improved customer-oriented solutions for different areas of sport businesses. You also understand ethical issues and their impact to collecting, analyzing and processing data and information as a part of sport business management.

Content

This course is an introduction to business logic of sports, utilizing digitalization and technology for sport business, knowledge and data management, applied research of sports, customer relationship management, innovations and improving performance in the field of sport business.

Assessment criteria, satisfactory (1)

Sufficient 1
You attempt to analyze and evaluate both academic and business information relevant to sport business. You show some but narrow skills in utilizing data and knowledge-driven leadership to support decision-making. You are able to utilize to a limited extent opportunities offered by technology and digitalization in sport business. You show some but narrow skills in utilizing existing knowledge in the field in development and in utilizing research and development methods. You are able to name some very basic ethical considerations and principles of responsible conduct of research.

Satisfactory 2
You have some ability in order to analyze and evaluate academic and business information relevant to sport business. You are able to utilize data and knowledge-driven leadership to support decision-making as well as current trends in technology and digitalization in sport business, but the approach is not supported with argumentation. You show some skill in utilizing existing knowledge in the field in development and in utilizing research and development methods. You are able to name some ethical considerations related to sport business intelligence management and principles of responsible conduct of research.

Assessment criteria, good (3)

Good 3
You are able to evaluate academic and business information and consider possible approaches and outcomes for sport business. You show analytical skills and logical thinking with justifications in utilizing data and knowledge-driven leadership to support decision-making in developing solutions for sport business. You are familiar with current trends and issues in technology and digitalization in sport business, and you discuss solutions for arising problems. You show productive skill in utilizing existing knowledge in the field in development and in utilizing research and development methods. You are able to name some ethical considerations related to sport business intelligence management and identifying principles of responsible conduct of research.

Very Good 4
You are able to analyze academic and business information with possible outcomes for sport business. You propose well justified solutions for sport business by utilizing data and knowledge-driven leadership to support decision-making. You are familiar with current trends and issues in technology and digitalization in sport business, and you are able to utilize analytical skills and logical thinking in your development solutions. You understand value of utilizing existing knowledge in the field in development as well as research and development methods. You are able to name major ethical considerations and principles of responsible conduct of research related to sport business intelligence management.

Assessment criteria, excellent (5)

Excellent 5
You integrate academic and business information with possible well-thought outcomes for sport business. You can propose justified business solutions on principal level by utilizing data and knowledge-driven leadership to support decision-making. You are familiar with current trends and issues in technology and digitalization in sport business, and you are able to utilize this information in your development solutions. You demonstrate ability to critically utilize analytical skills and logical thinking in alignment with existing knowledge in the field in development as well as research and development methods. You promote ethical considerations and principles of responsible conduct of research to support business intelligence management.

Materials

Green, F. (2021). Winning with Data in the Business of Sports: CRM and Analytics. 2nd Edition.

Additional articles and reading materials.