Development of Digital Sales and Customer ExperienceLaajuus (5 cr)

Objective

After completing this course, you will be able to:
utilize customer experience as a competitive advantage in business
examine the psychological factors of customer behavior and models of digital purchasing behavior
describe the development of the digital sales process from the perspective of customer experience
analyze customers' purchasing processes and utilize data collection methods to deepen customer understanding
Utilize analytics to enhance customer experience.

Competencies
Proactive development
Learning to learn

Content

Customer Experience as a Competitive Advantage
Customer Behavior and Psychological Factors in Sales
Customer-Centric Sales Process
Customer Data Collection and Analytics
Key Legislation Related to Customer Relationship Management