Curricula

Objective

After completing the course, you will be able to:
plan and analyze products and services for digital sales, utilizing marketing mix
identify revenue models suitable for digital business and know how to price products and services competitively and profitably
identify available digital distribution platforms. The student knows how to plan and choose a suitable digital sales channel
choose a target group, define a value proposition and plan marketing communications
to plan digital business in a customer-oriented manner.

Competencies
Operating in a workplace
Proactive development

Content

Marketing mix in digital planning
Digital products and services
Pricing and revenue models
Digital distribution channels
Marketing communication in digital business