Curricula

Objective

Purpose of the Course Module
This course module teaches you how to design comprehensive marketing strategies, lead marketing projects, and utilize various tools. It provides a holistic understanding of marketing and a business perspective for achieving objectives, enabling you to lead marketing efforts within a team.

Learning Objectives of the Course Module
Learning to Learn: Develop your marketing skills from production to strategic direction. Learn to manage your expertise growth, identify development areas, work towards goals within a team, learn from others, and share your knowledge.

Learning in the Workplace: Engage in real-world projects with your team, enhancing your and your team's practices. Develop customer-centric operations, understand business across industries, and apply what you've learned in practice.

Ethics: Act ethically in customer projects and within your team, recognizing ethics as a crucial value in marketing tasks and implementations, and act responsibly towards your team, community, and customers.

Sustainable Development: Understand business from a sustainability standpoint and apply your marketing skills accordingly.

Skills Acquired in the Course Module
You'll learn to use various marketing tools, measure results, and analyze them. Plan effective marketing campaigns, understand brand-building factors, and produce marketing materials like social media posts, native articles, videos, and images. You'll learn to lead marketing processes, share your expertise with your team and clients, and reflect on your skills through writing and dialogue with the team. You'll take responsibility for your learning and actions.

Content

Marketing situation analysis
Marketing plan and strategy
Marketing campaigns, measurement, analytics, strategic goals
Leading the planning process and actions for sustainable marketing
Customer visits and marketing projects

Qualifications

Liiketoimintaosaamisen perusteet

Assessment criteria, satisfactory (1)

Satisfactory 1
You have a limited understanding of the theory related to the competency area, and your ability to apply theory to practical situations is minimal. You do not understand the significance of different roles in the development of a team business and do not play an active role in its development. Your plans are vague, and learning objectives are unclear. Your project implementations are basic, showing no clear application of theory or customer-oriented thinking. Your reflections and self-assessments are superficial, not clearly identifying strengths or areas for improvement. There are clear errors in your written communication, and presentation of results is inconsistent. You do not recognize the importance of networking in professional growth nor actively seek to expand it. You show no understanding or interest in developing a positive and sustainable corporate culture.

Satisfactory 2
You have a basic understanding of the theory related to the competency area and can apply it to practice in a limited manner. You have some understanding of the importance of different roles in the development of a team business, but your participation is passive. Your plans are simple, and your learning objectives are unrealistic. Your project implementations are basic, showing limited application of theory to practice and customer-oriented thinking. Your reflections and self-assessments exist but are not in-depth. Your written communication has errors, and presentation of results is somewhat inconsistent. You are passive in expanding your network, and your understanding of its importance in professional growth is limited. In developing corporate culture, you show a basic understanding but minimal active participation in building a positive and sustainable corporate culture.

Assessment criteria, good (3)

Good 3
You have sufficient evidence of understanding the theory related to the competency area and can apply theory in practice in team business projects and operations. You understand the importance of different roles in the development of a team business and contribute to its development in collaboration with others. You can create clear plans and set realistic objectives both operationally and in terms of skill development. You have set concrete objectives for developing your competency area and have shown the ability to direct your actions accordingly. Projects demonstrate your ability to apply what you have learned and bring theoretical knowledge into practical operations as part of a team. Additionally, you can evaluate the achievement of your objectives and your learning process through reflections and self-assessments, identifying both your strengths and areas for improvement. Your written communication and presentation of results are clear and consistent. You understand the importance of networking and strive to expand it, but actions may still be irregular. In developing corporate culture, you contribute to a positive atmosphere and participate in shaping the culture, but leadership and initiative may be limited.
Excellent 4
You have a deep understanding of the theory related to the competency area and can apply theory effectively and consistently in practical situations. You play an active role in the development of a team business, understanding deeply the importance and impact of different roles in the growth and success of a team business. You create detailed plans and set concrete objectives both operationally and in terms of skill development collaboratively with the team. You demonstrate the ability to lead your actions according to these objectives. You have set concrete and challenging objectives for developing your competency area. You take responsibility for your own and the team's development. You implement customer projects that showcase your excellent ability to apply theory to practice, leading and acting as part of a team. Your practical experiments and theoretical knowledge lay the foundation for creating new knowledge. Your reflections and self-assessments are in-depth, clearly identifying your strengths and areas for improvement. Your written communication and presentation of results are consistent and error-free. You actively expand your network, demonstrating an understanding of its importance and effective utilization. In developing corporate culture, you show strong understanding and active role, promoting a positive and inclusive work environment.

Assessment criteria, excellent (5)

Outstanding 5
You have an exceptionally strong understanding of the theory related to the competency area and apply it creatively and innovatively in practical situations. You are at the forefront of team business development, deeply understanding the importance and impact of different roles on the growth and success of the team business. You create innovative and comprehensive development plans and set ambitious learning objectives. You lead yourself effectively towards achieving these objectives. Your objectives for developing your competency area are significant and impactful on individual and team learning. You possess excellent teamwork skills and take responsibility for the team and your learning. You implement customer projects that are exemplary in applying theory to practice. You create new knowledge by leveraging your theoretical knowledge and practical experiences. Your reflections and self-assessments are outstanding, continually advancing your professional development. Your written communication and presentation of results are logical, critical, and error-free. You demonstrate an exceptional ability to expand your network and strategically use it as part of your professional growth, significantly also enhancing the team and team business's learning. In developing corporate culture, you exhibit exceptional leadership and initiative, creating sustainable and impactful cultural changes that promote the organization's overall well-being and success.

Materials

Kuvataan toteutuksen yhteydessä.