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Objective

The object of the course
This course serves as a foundation and an introduction to the managerial practices in the sport business fundamentals module. This course builds gradually on the discipline of management theories and governance of sport organizations in a sustainable manner.
After completing this course, you will understand the key concepts and driving factors of the international competition. You are familiar with strategic planning and needs of the key stakeholders. You are aware of the legal liabilities arising from business decisions relevant for the industry. You are familiar with the ethical code and norms of sport.

Course competences
Business Competence: You know the central theories related to this specialisation option. You possess at least an advanced beginner’s skills in the practical tasks of the specialisation option.

Sustainable development: You are able to use information related to your field in finding, implementing and establishing sustainable solutions and operating models.

The learning objectives of the course
Upon completion of the course, you show some ability to analyze and evaluate both academic and business information relevant to sport organisations and sport business. You are able to develop at least some solutions for business challenges with justification and you are familiar with topical trends related to sport organisations. You can transmit to a limited extent your and your team’s ideas and findings in English and you are able to show satisfactory level skills in inter- and multicultural setting and team work and able to create a self-assessment with justifications. You are able to identify sustainability related issues and discuss superficially their applications related to sport organisations.

Content

An introduction to concepts and theories in sport management, such as sport commercialization, governance, organizational structures and strategies, HRM, internationalization, entrepreneurship and the specific features of sport business.

Qualifications

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Assessment criteria, satisfactory (1)

Sufficient 1
You attempt to analyze and evaluate academic and business information relevant to sport organisations and sport business. You show some but narrow skills in analyzing business challenges and trends related to sport organisations and ideate some managerial implications. You can transmit to a limited extent your and your team’s ideas and findings in English. You show some but low-level skill in participating in inter- and multicultural setting and teamwork. You can name some very basic sustainability issues.

Satisfactory 2
You have some ability to analyze and evaluate academic and business information related to sport organisations and sport business. You can recognize business challenges and trends related to sport organisations and you can ideate managerial implications, but the approach is not supported with argumentation. You can get your main message through when presenting your and your team’s ideas and findings in English. You show some skill in participating productively in inter- and multicultural setting and teamwork.
You can name some sustainability related problems related to sport organisations.

Assessment criteria, good (3)

Good 3
You can evaluate relevant academic and business data and consider possible approaches and outcomes for sport organisations and sport business. You show analytical skills and logical thinking with justifications related to sport organisations and you discuss solutions for arising problems. You can create and present your and your team’s ideas and findings in English. You know how to contribute in a productive way in inter- and multicultural setting and teamwork. You can identify sustainability related issues and to address some applications related to sport organisations.

Very Good 4
You can analyze business data with possible outcomes related to sport organisations and sport business. You propose well justified solutions for business challenges related to sport organisations. You can work and communicate your and you’re your team’s ideas and findings professionally in English. You show self-critical skills in participating productively in inter- and multicultural setting and demonstrate teamwork skills. You can name major sustainability issues of sport organisations.

Assessment criteria, excellent (5)

Excellent 5
You can propose well justified business solutions on principal level. You have problem-solving skills needed in national sport organizations. You argument and present your and your team’s ideas in a convincing manner in English. You have assessed thoroughly your contribution in inter- and multicultural setting and possess teamworking skills. You promote sustainability-related issues and discuss their meaningful applications for international sport organisations.

Further information

This course is mandatory for Sport Business specialisation students.