International Market EntryLaajuus (5 cr)
Code: HL00BD82
Credits
5 op
Teaching language
- English
Responsible person
- Mari Karjalainen
Objective
The object of the course
The object of the course is to provide capabilities for international market entry and marketing mix decision making.
Competences
Ethics
Internationality and multiculturalism
Learning to learn
Learning outcomes
You can critically review, analyze and understand information available from academic and professional business sources in international marketing and market analysis. You are able to apply your knowledge to analyze business challenges and trends to propose action related to market entry and marketing decisions based on the findings. You can communicate professionally in English in oral and written formats and participate in multicultural teams where you demonstrate your teamwork skills.
Content
Market analysis, Market entry strategies, Role of culture in international marketing, Marketing mix decions.
For each content unit there will be processes and tools provided for implementaion of learned model and concepts.
The students will develop an international marketing or market entry plan for a Company.
Qualifications
First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.
Assessment criteria, satisfactory (1)
Adequate 1
You are familiar with the ways to analyze and evaluate academic and business information relevant to international marketing and market entry analysis.
You know how to analyze business challenges and trends in international marketing and propose viable marketing and market entry action.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You can do basic analyzes and evaluate academic and business information relevant for to international marketing and market entry.
You can to a limited extent analyze business challenges and trends and propose solutions for international marketing and market entry.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Assessment criteria, good (3)
Good 3
You can analyze and evaluate business data and consider possible approaches and outcomes for business in international marketing and market entry decisions.
You are able to analyze business challenges and trends and propose solutions for international marketing and market entry.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to analyze and evaluate international marketing and market entry relevant information from various sources.
You can analyze complicated business challenges and various trends and propose practical solutions for international marketing and market entry.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have ability to analyze, evaluate and combine academic and business information from various sources on international marketing and market entry decisions.
You can analyze complicated business challenges and trends and propose practical and innovative international marketing and market entry solutions.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Enrollment
01.08.2024 - 22.08.2024
Timing
26.08.2024 - 18.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Bachelor's Degree Programme in Business Management
Teachers
- Mari Karjalainen
Groups
-
HBI24VSBachelor's Degree Programme in International Business, vaihto-opiskelu/Exchange studies
-
HTL24VSLiiketalouden tutkinto-ohjelma (AMK), vaihto-opiskelu/Exchange studies
-
HTL22S1Liiketalouden tutkinto-ohjelma (AMK)
Objective
The object of the course
The object of the course is to provide capabilities for international market entry and marketing mix decision making.
Competences
Ethics
Internationality and multiculturalism
Learning to learn
Learning outcomes
You can critically review, analyze and understand information available from academic and professional business sources in international marketing and market analysis. You are able to apply your knowledge to analyze business challenges and trends to propose action related to market entry and marketing decisions based on the findings. You can communicate professionally in English in oral and written formats and participate in multicultural teams where you demonstrate your teamwork skills.
Content
Market analysis, Market entry strategies, Role of culture in international marketing, Marketing mix decions.
For each content unit there will be processes and tools provided for implementaion of learned model and concepts.
The students will develop an international marketing or market entry plan for a Company.
Location and time
Class room teaching.
Learning space in Moodle.
Oppimateriaali ja suositeltava kirjallisuus
Lecture notes + the course book: Svend Hollensen: Global Markerting. Seventh edition (or newer) ISBN, 978-1-292-10011-1 Prentice Hall Additional readings will be assigned and provided by lecturer(s).
Teaching methods
Lectures, group assignment, in-class discussions and workshops.
Exam schedules
First exam on week 48,
re-exams on week 49 and 50.
International connections
The issues discussed in multicultural viewpoint + as they materialize in multinational companies. Guest lectures from international partner universities are possible.
Vaihtoehtoiset suoritustavat
Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification
More information in the degree regulations and the study guide.
Student workload
Lectures 25 h o Assignments 55 h o Independent study 55 h Total 135 h
Content scheduling
One lecture per week.
Some of the lectures will be replaced by group work sessions and support counseling.
Exact timing of the lectures and groupwork/support lessons will be discussed during the first lecture. Preliminary schedule plan looks like this:
wk 35 Kick-off. Introductions. Orientation to market entry topic. Home work assignment.
wk 36 NO LESSON, home work on basic terminology.
wk 37 Lecture
wk 38 Lecture
wk 39 NO lecture, starting the group work
wk 40 Lecture
wk 41 Lecture
wk 42 NO lecture, holidays
wk 43 Lecture
wk 44 Lecture
wk 45 NO lecture, time for the group work
wk 46 Group work counseling
wk 47 Group work presentations
wk 48 Exam
wk 49 Re-exam
wk 50 Re-exam
Further information
You need to pass all of the following parts of the course to get a grade:
- Group work 50 % of the grade
- Exam 50 % of the grade
Grading on the scale 1-5.
The attendance will be checked three weeks after the start of the implementation. During this time, the student must demonstrate their activity by joining the group required for group work in the Moodle workspace and by returning a pre-assignment. Otherwise, the student's registration in Peppi will be rejected.
AI applications can be used in the implementation to assist, for example, in topic selection and brainstorming key themes, planning the structure of the work, and designing and brainstorming information retrieval. If you utilize AI in learning tasks, its use must be described, for instance, in the introduction chapter. Specify which AI applications (e.g., ChatGPT, Copilot, Gemini, DeepL, Grammarly) you are using and how they have been applied (e.g., assisting in information retrieval, brainstorming, language checking, translating, visualizing). If you reference the AI application as a software or a conversation you’ve had with the AI application, use Jamk's reporting guidelines.
Plagiarism and AI detection are used in all assessed course work. Any use of AI should be referenced and cited accordlngly.
Exchange students 10
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Adequate 1
You are familiar with the ways to analyze and evaluate academic and business information relevant to international marketing and market entry analysis.
You know how to analyze business challenges and trends in international marketing and propose viable marketing and market entry action.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You can do basic analyzes and evaluate academic and business information relevant for to international marketing and market entry.
You can to a limited extent analyze business challenges and trends and propose solutions for international marketing and market entry.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Arviointikriteerit, hyvä (3-4)
Good 3
You can analyze and evaluate business data and consider possible approaches and outcomes for business in international marketing and market entry decisions.
You are able to analyze business challenges and trends and propose solutions for international marketing and market entry.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to analyze and evaluate international marketing and market entry relevant information from various sources.
You can analyze complicated business challenges and various trends and propose practical solutions for international marketing and market entry.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have ability to analyze, evaluate and combine academic and business information from various sources on international marketing and market entry decisions.
You can analyze complicated business challenges and trends and propose practical and innovative international marketing and market entry solutions.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Qualifications
First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.
Enrollment
01.08.2023 - 24.08.2023
Timing
28.08.2023 - 19.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Bachelor's Degree Programme in Business Management
Teachers
- Mari Karjalainen
Groups
-
HTL21S1Liiketalouden tutkinto-ohjelma (AMK)
-
HBI23VSBachelor's Degree Programme in International Business, vaihto-opiskelu/Exchange studies
Objective
The object of the course
The object of the course is to provide capabilities for international market entry and marketing mix decision making.
Competences
Ethics
Internationality and multiculturalism
Learning to learn
Learning outcomes
You can critically review, analyze and understand information available from academic and professional business sources in international marketing and market analysis. You are able to apply your knowledge to analyze business challenges and trends to propose action related to market entry and marketing decisions based on the findings. You can communicate professionally in English in oral and written formats and participate in multicultural teams where you demonstrate your teamwork skills.
Content
Market analysis, Market entry strategies, Role of culture in international marketing, Marketing mix decions.
For each content unit there will be processes and tools provided for implementaion of learned model and concepts.
The students will develop an international marketing or market entry plan for a Company.
Location and time
Class room teaching.
Learning space in Moodle.
Oppimateriaali ja suositeltava kirjallisuus
Lecture notes + the course book: Svend Hollensen: Global Markerting. Seventh edition (or newer) ISBN, 978-1-292-10011-1 Prentice Hall Additional readings will be assigned and provided by lecturer(s).
Teaching methods
Lectures, group assignment, in-class discussions and workshops.
Exam schedules
First exam on week 48,
re-exams on week 49 and 50.
International connections
The issues discussed in multicultural viewpoint + as they materialize in multinational companies. Guest lectures from international partner universities are possible.
Vaihtoehtoiset suoritustavat
Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification
More information in the degree regulations and the study guide.
Student workload
Lectures 25 h o Assignments 55 h o Independent study 55 h Total 135 h
Content scheduling
One lecture per week.
Some of the lectures will be replaced by group work sessions and support counseling.
Exact timing of the lectures and groupwork/support lessons will be discussed during the first lecture. Preliminary schedule plan looks like this:
wk 35 Kick-off. Introductions. Orientation to market entry topic. Home work assignment.
wk 36 NO LESSON, home work on basic terminology.
wk 37 Lecture
wk 38 Lecture
wk 39 NO lecture, starting the group work
wk 40 Lecture
wk 41 Lecture
wk 42 NO lecture, holidays
wk 43 Lecture
wk 44 Lecture
wk 45 NO lecture, time for the group work
wk 46 Group work counseling
wk 47 Group work presentations
wk 48 Exam
wk 49 Re-exam
wk 50 Re-exam
Further information
You need to pass all of the following parts of the course to get a grade:
- Groupwork 50 % of the grade
- Exam 50 % of the grade
Exchange students 10
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Adequate 1
You are familiar with the ways to analyze and evaluate academic and business information relevant to international marketing and market entry analysis.
You know how to analyze business challenges and trends in international marketing and propose viable marketing and market entry action.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You can do basic analyzes and evaluate academic and business information relevant for to international marketing and market entry.
You can to a limited extent analyze business challenges and trends and propose solutions for international marketing and market entry.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Arviointikriteerit, hyvä (3-4)
Good 3
You can analyze and evaluate business data and consider possible approaches and outcomes for business in international marketing and market entry decisions.
You are able to analyze business challenges and trends and propose solutions for international marketing and market entry.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to analyze and evaluate international marketing and market entry relevant information from various sources.
You can analyze complicated business challenges and various trends and propose practical solutions for international marketing and market entry.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have ability to analyze, evaluate and combine academic and business information from various sources on international marketing and market entry decisions.
You can analyze complicated business challenges and trends and propose practical and innovative international marketing and market entry solutions.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Qualifications
First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.
Enrollment
01.08.2022 - 25.08.2022
Timing
29.08.2022 - 21.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 40
Degree programmes
- Bachelor's Degree Programme in Business Management
Teachers
- Mari Karjalainen
Groups
-
HBI22VSBachelor's Degree Programme in International Business, vaihto-opiskelu/Exchange studies
-
HTL20S1Liiketalous
Objective
The object of the course
The object of the course is to provide capabilities for international market entry and marketing mix decision making.
Competences
Ethics
Internationality and multiculturalism
Learning to learn
Learning outcomes
You can critically review, analyze and understand information available from academic and professional business sources in international marketing and market analysis. You are able to apply your knowledge to analyze business challenges and trends to propose action related to market entry and marketing decisions based on the findings. You can communicate professionally in English in oral and written formats and participate in multicultural teams where you demonstrate your teamwork skills.
Content
Market analysis, Market entry strategies, Role of culture in international marketing, Marketing mix decions.
For each content unit there will be processes and tools provided for implementaion of learned model and concepts.
The students will develop an international marketing or market entry plan for a Company.
Location and time
Class room teaching.
Learning space in Moodle.
Oppimateriaali ja suositeltava kirjallisuus
Lecture notes + the course book: Svend Hollensen: Global Markerting. Seventh edition (or newer) ISBN, 978-1-292-10011-1 Prentice Hall Additional readings will be assigned and provided by lecturer(s).
Teaching methods
Lectures, group assignment, in-class discussions and workshops.
Exam schedules
First exam on week 48,
re-exams on week 49 and 50.
International connections
The issues discussed in multicultural viewpoint + as they materialize in multinational companies. Guest lectures from international partner universities are possible.
Vaihtoehtoiset suoritustavat
Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification
More information in the degree regulations and the study guide.
Student workload
Lectures 25 h o Assignments 55 h o Independent study 55 h Total 135 h
Content scheduling
One lecture per week.
Some of the lectures will be replaced by group work sessions and support counseling.
Exact timing of the lectures and groupwork/support lessons will be discussed during the first lecture. Preliminary schedule plan looks like this:
wk 35 Kick-off. Introductions. Orientation to market entry topic. Home work assignment.
wk 36 NO LESSON, home work on basic terminology.
wk 37 Lecture
wk 38 Lecture
wk 39 Lecture
wk 40 NO lecture, starting the group work
wk 41 Lecture
wk 42 NO lecture, holidays
wk 43 Lecture
wk 44 Group work counseling
wk 45 Lecture
wk 46 Group work counseling
wk 47 Group work presentations
wk 48 Exam
wk 49 Re-exam
wk 50 Re-exam
Further information
You need to pass all of the following parts of the course to get a grade:
- Groupwork 50 % of the grade
- Exam 50 % of the grade
Exchange students 10
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Adequate 1
You are familiar with the ways to analyze and evaluate academic and business information relevant to international marketing and market entry analysis.
You know how to analyze business challenges and trends in international marketing and propose viable marketing and market entry action.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You can do basic analyzes and evaluate academic and business information relevant for to international marketing and market entry.
You can to a limited extent analyze business challenges and trends and propose solutions for international marketing and market entry.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Arviointikriteerit, hyvä (3-4)
Good 3
You can analyze and evaluate business data and consider possible approaches and outcomes for business in international marketing and market entry decisions.
You are able to analyze business challenges and trends and propose solutions for international marketing and market entry.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to analyze and evaluate international marketing and market entry relevant information from various sources.
You can analyze complicated business challenges and various trends and propose practical solutions for international marketing and market entry.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have ability to analyze, evaluate and combine academic and business information from various sources on international marketing and market entry decisions.
You can analyze complicated business challenges and trends and propose practical and innovative international marketing and market entry solutions.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Qualifications
First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.