Health communication as a narrower of health differences

Objective

The goal is that you get the skills to implement expert communication of a demanding level for health and well-being. In addition, the purpose is that you increase your understanding of the implementation of effective communication and identify the forms of communication suitable for different target groups as well as the factors affecting communication.

Competences:
Learning to learn (You promote your own and your work community's continuous learning and skill development, utilizing knowledge from different fields and the possibilities of digitalization)
Functioning in working life (Your abilities to develop and lead your work community and to reform working life)
Ethics (Able to evaluate and present the implementation of professional ethical principles and values in the work community, taking into account the principles of equality and equality)
Internationality and multiculturalism (You can develop and manage multicultural and international operating environments and networks)

Learning outcomes:
After completing the course, you will know what the effective health communication of a health promotion expert includes. You know how to evaluate and apply the different approaches, theories and communication channels of effective health communication based on the target group. You are able to speak in favor of health promotion and argue about it based on evidence. You know how to act as a health promotion expert, taking into account the ethical issues of health promotion.

Content

Health communication from the perspective of health promotion (including starting points/WHO, target group orientation, forms of health communication, communication channels and sub-areas)
Effective communication (theory and methods)
Health literacy, health information literacy
Social marketing, mass communication, health promotion campaigns
Multiculturalism in promoting health
Ethical issues of health promotion

Assessment criteria, satisfactory (1)

Sufficient 1
The student identifies some factors of effective health communication. They are aware of key approaches, theories, and communication channels in their area of expertise. The student can apply audience-oriented health communication within their area of expertise. They can act within their area of expertise while considering the ethical issues of health promotion.

Satisfactory 2
The student is familiar with key factors, approaches, theories, and communication channels of effective health communication, and can utilize them in their written work. They can apply and evaluate audience-oriented health communication within their area of expertise. The student can operate within their area of expertise while considering the ethical issues of health promotion.

Assessment criteria, good (3)

Good 3
The student masters the key factors, approaches, theories, and communication channels of effective health communication within their area of expertise. They are capable of applying, evaluating, and developing them systematically within their area of expertise. The student operates within their area of expertise while paying close attention to the ethical issues of health promotion.

Excellent 4
The student masters and can apply, based on research evidence, the key factors, approaches, theories, and communication channels of effective health communication within their area of expertise in various situations. They can critically apply, evaluate, and develop them based on research evidence within their area of expertise. They can critically assess material related to health communication. The student operates within their area of expertise while commendably considering the ethical issues of health promotion.

Assessment criteria, excellent (5)

Excellent 5
The student comprehensively masters and innovatively applies, based on research evidence, the key factors, approaches, theories, and communication channels of effective health communication within their area of expertise for health promotion. Beyond demonstrating commendable proficiency, the student shows capabilities in creating new or interdisciplinary perspectives in health communication. They independently advance their expertise in their field while exceptionally considering the ethical issues of health promotion.

Materials

Green, J., Cross, R., Woodall, J. & Tones, K. 2019. Health Promotion. Planning and strategies. 4th edition. SAGE. (where applicable)

Patja, K., Absetz, P. & Rautava, P. (eds.) 2022. Health promotion. Duodecim. (e-book) (where applicable)

Parvanta C. & Bass S. 2020. Health Communication. Strategies and skills for the new era. Jones & Bartlett Learning. (e-book) (where applicable)

other material is described in connection with the implementation