Responsible Tourism KickstartLaajuus (5 cr)

Course unit code: MT00CP23

General information

Credits: 5 cr

Teaching language: English

Responsible person: Rositsa Röntynen

Objective

The course aims at expanding the student's tourism expertise with the basics of responsible tourism and triggering curiosity for further examination of the topic.
By the end of the course, the student will know:
-what responsible tourism is and why it is important
-what does responsibility mean in practice both on company and destination level
-how to enhance responsibility in tourism
-what responsibility communication is and why it is important
-how to effectively communicate the responsible actions of an organization’s operations to the customers and other stakeholders in a suitable way and in the relevant channels
-how to set goals for one's own responsibility communication and monitor their implementation
In addition, the student will draw their future responsible tourism road map that can be pursued during further studies and/or career.

Content

There are three modules:

-Introduction to Responsible Tourism (2 ECTS)
-Responsibility Communication in Tourism (2 ECTS)
-Reflection and Evaluation of Responsible Tourism Knowledge, Goals, and Interests (1 ECTS) - a frame module of the course, containing tasks and feedback

Qualifications

The course is intended for Bachelor's degree students and it requires basic understanding of tourism and hospitality.

Assessment criteria, approved/failed

The successful completion of the course requires completing all single assignments which are subject of automatic grading and teacher's review. Furthermore, by competing the assignments of the course, the student should provide indication for achieving the learning outcomes of the course, namely the student:
-knows what responsible tourism is and why it is important
-knows what does responsibility mean in practice both on company and destination level
-knows how to enhance responsibility in tourism
-knows what responsibility communication is and why it is important
-knows how to effectively communicate the responsible actions of an organization’s operations to the customers and other stakeholders in a suitable way and in the relevant channels
-knows how to set goals for one's own responsibility communication and monitor their implementation
-has drawn their own future responsible tourism road map that can be pursued during further studies and/or career.