Market Entry in ChinaLaajuus (5 cr)

Objective

International Business, 3rd year Profiling Competences, part of Doing Business in China module In this segment, we’ll discuss about how companies from foreign countries can enter the Chinese market; the various factors they need to consider if they enter into a collaborative arrangement, and some of the tactical steps they need to take in the early stages of their Chinese operations. There are four ways to enter the Chinese market: viz; exporting to China, licensing, including franchising, Equity joint ventures, Wholly owned foreign enterprises (WOFEs or Woofies). We will discuss the four ways to enter the Chinese market in detail.

Content

Market Entry in China is the second part course of the Doing Business in China Module. It is highly recommended that as a learner you complete all the three parts, so that you can develop a comprehensive understanding and gain a wealth of insight and practical advice on doing business in China and be prepared to successfully navigate the country’s unique economic systems and communication and cultural styles. It is highly recommended that as a learner you complete all the three parts, so that you can develop a comprehensive understanding and gain a wealth of insight and practical advice on doing business in China and be prepared to successfully navigate the country’s unique economic systems and communication and cultural styles. Thank you. Part 1. Business Environment in China (5 credits) Part 2: Market Entry in China (5 credits) Part 3: China’s Foreign Trade System (5 credits)

Assessment criteria, satisfactory (1)

1-2 * student uses concepts and approaches systematically * student can apply techniques and models that he/she has learnt and be able to recognize business opportunities and threats in China * student has gained some understanding about the difficulties that foreign firms have in doing business in and with China.

Assessment criteria, good (3)

3-4 * student uses concepts and approaches in an expert way * student can select techniques and models that are suitable for the activity in question and justify his/her choices by understanding the market segmentation, the logistics and payment terms. * student can understand market entry modes in China, the success drivers for market entry and the different ways of purchasing, engaging and selling in China

Assessment criteria, excellent (5)

5 * student uses concepts and approaches expertly and extensively * student can select, combine and develop techniques and models that are suitable for the activity in question * student can act innovatively and understand, evaluate, and improve the operations of a Chinese firm during collaboration and is aware of the various methods and strategies used by international businesses when gaining entry into China, and to be able to choose the most appropriate entry mode in entering Chinese market.