Digital MarketingLaajuus (4 cr)

Objective

You can use digital marketing tools to plan a digital marketing campaign. You know how to plan a digital marketing campaign, taking the strategic approach into account. Included in module: Business Practices or Equine Business Practices.

Content

- Digitaalisen markkinoinnin strategiset toimintatavat - Digitaalisen markkinoinnin yleisimmät työkalut ja palvelut - Markkinoinnilliset menetelmät työelämässä

Assessment criteria, satisfactory (1)

You know and recognize digital marketing tools and services. You understand the basic concepts of digital marketing. You can apply what you have learned to working life in a purposeful way.

Assessment criteria, good (3)

You know and recognise digital marketing tools and services and can apply them to different situations. You understand, analyse, and apply the basic concepts of digital marketing. You know how to apply what you have learned to working life situations.

Assessment criteria, excellent (5)

You know and recognise digital marketing tools and services while applying them to various situations. You understand, analyse, and apply the basic concepts of digital marketing in a way that meets the demands of the situation. You can purposefully apply what you have learned and develop or create new approaches for work-life situations.