Service DesignLaajuus (5 cr)

Objective

Purpose of Service Design studies is to provide thinking models, practical process and tools for learners to design services from a customer perspective. Service Design is based on design thinking in which individual cases and general models are applied when building understanding of customers, users and providers in service process. The purpose of this approach is to design services that balances needs of customer, user and the business in a way that creates good quality service experience. Service Design process can bee seen as repeating process of discovery, define, develop and deliver.

Content

- Service, service design, service blue print - Service specification from customers point-of-view - Service guidelines, service event - Service interface of touch points, service experience - Service usefullness, service usability and service desirability.

Assessment criteria, satisfactory (1)

You understand, remember and can explain key concepts in the learning assignment.

Assessment criteria, good (3)

You understand, remember, can explain, can apply, analyse and evaluate key concepts in learning assignments.

Assessment criteria, excellent (5)

You understand, remember, can explain, can apply, analyse, evaluate key concepts and create new in learning assignments.