A Practical Introduction to MICE (Meetings, Incentives, Conventions and Exhibitions) in MarketingLaajuus (1 cr)
Course unit code: C-02469-HM10107
General information
- Credits
- 1 cr
- Teaching language
- Finnish
- Institution
- Karelia University of Applied Sciences
Objective
The aim of the course is to provide students with the basic skills to work in various event production tasks and to understand the role of event production as part of marketing communication.
Content
This 1 credit course provides a practical introduction to the world of event production. The course focuses in particular on the design and implementation of trade fairs and other event marketing applications. The course will cover the following topics: - The basics of event production - Strategic planning - Event project planning and project management - Event management (basic information) - Content and theme planning - Marketing and communication - Event implementation and evaluation