Introduction to Digital MarketingLaajuus (1 cr)

Objective

This course gives an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes. After completing the course student • will have a basic overview on different areas of digital marketing • is able to describe what kind of topics to cover in digital marketing strategy • know how to set goals in digital marketing • have introductory level knowledge on digital platforms and automation • will know about measuring digital marketing

Content

• Introduction to digital marketing • How to make a digital marketing strategy? • How to set goals in digital marketing? • How to use different digital channels and platforms for digital marketing purposes? • How can you benefit from marketing automation and scheduling posts? • How do you measure digital marketing?

Assessment criteria, approved/failed

The course is completed when you demonstrate an understanding of the basics of various aspects of digital marketing. You should be able to describe the contents of a digital marketing strategy, set marketing goals, be familiar with digital marketing platforms, and understand the principles of automation and performance measurement.