Retailing EnvironmentLaajuus (5 cr)

Objective

The student is able to analyze the retailing business environment and trends.

The student becomes familiar with the different types of marketing trade models.

The student is able to make decisions about competitive tools.
The student understands the issues of profitable selling in stores.

Content

Business environment and trends in retailing business, business models, market, customers, distribution channel, marketplace, competitive tools in retail business

Qualifications

Basics of marketing

Assessment criteria, satisfactory (1)

5 The student knows the retail environment and understands a variety of retail activity principles. He/she knows the essential trade methods and issues that influence competitiveness. He/she demonstrates critical thinking, know how to apply their knowledge and solve independently and innovatively acquired knowledge through trade policy issues related to the environment.

4
The students know the retail environment, and understand the principles of retail trade. He/she knows the trade practices and some of the issues related to competition. He/she is able to apply his/her knowledge and solve problems related to the different aspects of the obtained information.

3
The student knows the retail environment and practices, as well as competitive tools. He/she knows how to solve independently the normal operating environment-related trade problems.

2
The student knows the principles of retail environment as well as the decisions of the competitive. He /she knows how to solve, to some extent, the usual problems.


1
The student has a beginner’s knowledge of retail environment as well as the decisions of the competitive tools, and knows how to solve simple problems.

0
The students has a minimal knowledge of retail environment and competitive tools. The student did not participate in the presentation of assignments and/or has not passed the exam.