eBusinessLaajuus (3 cr)

Objective

The students have an overall picture of the role of electronic commerce and electronic services in the operations of a company or of other organisation. They understand the possibilities and challenges of utilisation of internet and information networks. The students are familiar with the basic features and functions of the IT systems related to electronic business, the differences between systems from the point of view of the entrepreneur and the main principles of maintenance.

Content

Customer behaviour
The IT implementation of a on-line store
Set up and maintenance of an on-line store
Legal issues concerning electronic commerce
Marketing in the web
Payment in web
Order management and delivery issues

Qualifications

Basic knowledge of information systems (web based solutions) and business (especially basics of marketing).

Assessment criteria, satisfactory (1)

The evaluation takes place based on the learning diaries and the final report (analyse of learning diaries)

Very good (5) The student has comphrehensive knowledge abaout electronic commerce and services and he/she is able to apply his/her knowledge in a creative way in development of on-line stores and electronic services

Good (3-4): The student can combine essential features and procedures of electronic commerce and services in a constructive way in developing elecrtonic business and services

Satisfactory (1-2): The student understands basic elements of electronic commerce and services