Basics of business analysisLaajuus (5 cr)

Objective

Student can interact in groups and communicate effectively with interest groups by using modern communication technology. Student understands the essentials of marketing information system and its signifigance for business development strategic planning.

Student recognizes the various stages of marketing research process and is able to choose the proper course of action. Student is able to produce reliable and valid research report and communicate the results effectively.

Content

Role of research in decision making process, defining the problem, desiging the research plan, qualitative and quantitative research methods, data collection, sampling, analysing, reporting. The software applications used in research process. Data privacy, intellectual property rights and ethical regulations for marketing research.

Qualifications

The essentials of business environment, customer relationships, segmentation, positioning, marketing mix,essentials of marketing strategy

Assessment criteria, satisfactory (1)

Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, Level 6.The assessment criteria for individual courses are given in an annex to the implementation plan of the course.