The student understands how the tourism industry has developed and what it comprises in Finland and abroad. The student knows the general concepts and phenomena in tourism and understands the economic significance of tourism industry. She/he knows the current trends in tourism.

The student understands the traveler’s process from the perspective of both the leisure traveler and business traveler. The student recognizes central tourism actors, their operating models and industry structures.

The student knows the basic concepts in digitalization in tourism. She/he recognize the value and general applications of ICT tools in tourism industry.

Student improves his/her information-seeking skills and is capable of utilizing different databases and information channels when seeking the information they need.

• Economic significance of the tourism industry
• General concepts and phenomena in tourism industry
• Tourism trends
• Tourism industry’s operational structure in Finland and abroad
• Traveler’s process and tourism service providers
• Basic concepts in digitalization in tourism and introduction to e-tourism,

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0-5

1 (Sufficient) The student can define the concepts. The student understands multiple perspectives in content matter. The student identifies topics in global and national levels.

2 (Satisfactory) The student understands the concepts. The student can explain multiple perspectives in content matter. The student can give examples on topics in global and national levels.

3 (Good) The student illustrates the concepts. The student demonstrates multiple perspectives in content matter. The student differentiates topics in global and national levels.

4 (Very Good) The student categorizes the concepts. The student evaluates multiple perspectives in content matter. The student compares topics in global and national levels.

5 (Excellent) The student can evaluate the concepts. The student evaluates multiple perspectives in content matter. The student formulates topics together in global and national levels.