01.06.2020 - 17.06.2020
Online, remote access by using Zoom Video communications. Additionally, the material of the course will be in Optima system and communication between teacher and students will be delivered by email.
Course implementation focus on city/resort and country branding processes. Learning activities and teaching methods include lectures, case studies, articles, literature about destination branding, 3 individual assignments which will be evaluated by the teacher. The material of the course will be in the Optima learning environment used by JAMK.
Moilanen Teemu, Rainisto Seppo; How to Brand Nations, Cities and Destinations - A Planning Book for Place Branding, 2009, Cromwell Press Ltd. (available digitally 2014)
Kapferer Jean-Noël; The New Strategic Brand Management, Fifth Edition, 2012, Kogan Page Limited
Case studies for example of Amsterdam (The Netherlands) Australia, brand process, Barcelona (Spain), Eurovision Song Contest, Visit Finland, Helsinki City (Finland), Norway brand process, The Olympics case
Exact information of the work placements linked to the course will be provided by the lecturer during the first online lesson of the course. Work positions and career planning for those interested branding, destination branding processes will be found in private sector in advertisement and communication and promotion companies as well in tourism companies, event organizers, professional congress organizers and in public sector working in city, municipality and country promotion companies such as Visitors Bureaus, Convention Bureaus, National Tourism Boards, Investment companies and Development Agencies.
Assignments are 3: Multiple Choice Exam (30 points), Brand process assignment (50 points) and Event assignment (20 points). Total of 100 points. Participation for the class sessions (online) is not obligatory but recommended. Participation for assignments is obligatory; all three assignments (exams) need to be done to pass the course.
81 hours (online lessons & videos 12 hours; assignments 51 hours, independent reading & research 18 hours)
0 - 60
Teacher of the course is Mr Kari Halonen