Opetussuunnitelmat

Objective

The course is geared towards individuals planning to develop and launch their own businesses. The course should help students identify a successful entrepreneur’s characteristics and coach them in some basic business skills, teaching them to write a business plan, launch a new venture, identify market opportunities, create a business plan, and build a competitive advantage.

Applied Business Skills (IBBUS)
Apply disciplinary and interdisciplinary knowledge to analyze business challenges and global trends in entrepreneurship to propose or put into action a business plan for a company start-up.

Content

The core parts of the course include Entrepreneurs and entrepreneurship, Sources of opportunity recognition, creativity and idea generation, Competitive analysis, Business Model Development, Feasibility Analysis, Writing and pitching a business plan.

Location and time

Detailed and up-to-date information is available in the course workspace.

Oppimateriaali ja suositeltava kirjallisuus

The Course Textbook Title: Entrepreneurship Starting and Operating A Small Business, 5th edition

Authors: Steve Mariotti & Caroline Glackin

Publisher: Pearson Higher Education

Copyright: 2020

For wider reading we recommend:

Osterwalder, A. & Pigneur, Y (2011), « Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers », Pearson.

Ries, E. (2011), “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, New York: Crown Business.

Teaching methods

Interactive Lecture Slides, Podcasts, case studies, Teamwork, quizzes, and an exam.

Employer connections

The course may provide basic skills and knowledge for starting up a company

Exam schedules

Detailed and up-to-date information is available in the course workspace.

International connections

The course is run by a lecturer from ICD-IGS group, an international partner institution of JAMK

Vaihtoehtoiset suoritustavat

Detailed and up-to-date information is available in the course workspace.
No alternative completion methods other than available through the Moodle course workspace.

Student workload

Life webinars 30h, assignments 60 h, independent study 45 h.

Content scheduling

Detailed and up-to-date information is available in the course workspace.
Weekly lectures and assignments.
Spring semester: the course ends latest at the end of May.
More details to be announced during the course

Further information

Detailed and up-to-date information is available in the course workspace.

Evaluation scale

0-5

Arviointikriteerit, tyydyttävä (1-2)

Applied Business Skills- You show some ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Applied Business Skills- You show basic ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Arviointikriteerit, hyvä (3-4)

Applied Business Skills- You clearly show ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Applied Business Skills- You clearly show ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Assessment criteria, excellent (5)

Applied Business Skills- You show excellent ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Assessment criteria, approved/failed

N/A

Qualifications

None

Further information

Detailed and up-to-date information is available in the course workspace.