Opetussuunnitelmat

Objective

The course is geared towards individuals planning to develop and launch their own businesses. The course should help students identify a successful entrepreneur’s characteristics and coach them in some basic business skills, teaching them to write a business plan, launch a new venture, identify market opportunities, create a business plan, and build a competitive advantage.

Applied Business Skills (IBBUS)
Apply disciplinary and interdisciplinary knowledge to analyze business challenges and global trends in entrepreneurship to propose or put into action a business plan for a company start-up.

Content

The core parts of the course include Entrepreneurs and entrepreneurship, Sources of opportunity recognition, creativity and idea generation, Competitive analysis, Business Model Development, Feasibility Analysis, Writing and pitching a business plan.

Oppimateriaali ja suositeltava kirjallisuus

Recommended literature:

- Barringer, B.R. & Ireland, R.D (2019), "Successfully Launching New Ventures", Pearson, 6th edition.
- Osterwalder, A. & Pigneur, Y (2011), "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers", Pearson.
- Ries, E. (2011), “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, New York: Crown Business.

Teaching methods

- Synchronous and asynchronous teaching

- One in-person session (Introductory session)
-Five asynchronous sessions: course slides, group homeworks for a new venture creation, a final exam (Quiz), oral presentation.

Employer connections

The course aims to provide basic skills and knowledge for starting up a company

Exam schedules

Detailed and up-to-date information is available in the course workspace.

Vaihtoehtoiset suoritustavat

Detailed and up-to-date information is available in the course workspace.

No alternative completion methods other than available through the Moodle course workspace.

Student workload

Materials for individual and group homeworks are available on the platform.

Session 1: Friday 29-October (in person) 1.5 hours

Introductory webinar

Session 2 : Friday 05-November (asynchronous):

-Group homework: “Your ideal customer”, to be submitted no later than 05-November, on the class platform (20% of the final grade)


Session 3 : Friday19-November (asynchronous):

-Group homework: Build a concept test for your new venture. The results of your concept test (Interviews with 5 people) are to be submitted no later than 19-November on the class platform (20%)

Session 4: Friday 26-November (asynchronous session):

- Group homework: Build a competitive analysis grid for your new venture. To be submitted (no later than 03 December) on the class platform: (20%)

Session 5: Friday 03-December (asynchronous session):

- Group homework to be submitted no later than 26-November on the class platform: Sketch-up a business model canvas for your new venture (10%)

Session 6: Friday 17-December :

- Build a Minimum Viable Product (MVP) for your venture to be submitted (no later than 17-December) on the class platform (10%)

- Prepare the pitch of your Business plan in 12 slides ppt and pitch your new venture in 10mn (10%) (video to be posted on the class platform no later than 17-December).

- Final exam: [Quizz] (30mn) (10%)

Content scheduling

Session 1: Friday 29-October (in person) 2 hours:

- Course practicalities: timings, objectives, format, evaluation
- Introduction to Entrepreneurship
- Some time to work on group-class project (Ideation Brain Teaser)

Session 2 : Friday 05-November (asynchronous):

- Recognizing opportunities and generating ideas

 Explain the difference between ideas and opportunities
 Identify and describe the Roots of Opportunity
 Discuss the personal characteristics of entrepreneurs that contribute to their ability to recognize business opportunities
 Evaluate a business idea

Session 3 : Friday19-November (asynchronous):

- What a feasibility analysis is and why is important?

 Describe the purpose of a product/service feasibility analysis and the primary issues that should be considered in this area
 Describe the purpose of industry/market feasibility analysis and the primary issues to consider in this area
 Explain the importance of financial feasibility analysis and list the most critical issues to consider in this area

Session 4: Friday 26-November (asynchronous session):

- Building a competitive advantage

 Your competitive advantage
 Identifying competitors
 Competitor analysis

Session 5: Friday 03-December (asynchronous session):

- Developing an affective business model

 Describe business models and discuss their importance
 Prepare a Business Model Canvas
 Explain the components of the Business Model Canvas that entrepreneurs can use to develop a business model for their firm

Session 6: Friday 17-December (in-person session) 2h00:

- Writing a business plan

 Define a business plan
 Explain the various purposes for a business plan and the audiences for it.
 Identify the business plan outline
 Pitching a business plan

Further information

-All assignements posted on the platorm are weighted between 10% and 20% of the final grade

-Oral presentation (last session): 10%

-Final Exam (Quizz): 10%

Evaluation scale

0-5

Arviointikriteerit, tyydyttävä (1-2)

Applied Business Skills- You show some ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Applied Business Skills- You show basic ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Arviointikriteerit, hyvä (3-4)

Applied Business Skills- You clearly show ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Applied Business Skills- You clearly show ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Assessment criteria, excellent (5)

Applied Business Skills- You show excellent ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Assessment criteria, approved/failed

N/A

Qualifications

None

Further information

Detailed and up-to-date information is available in the course workspace.