Opetussuunnitelmat

Objective

The course is geared towards individuals planning to develop and launch their own businesses. The course should help students identify a successful entrepreneur’s characteristics and coach them in some basic business skills, teaching them to write a business plan, launch a new venture, identify market opportunities, create a business plan, and build a competitive advantage.

Applied Business Skills (IBBUS)
Apply disciplinary and interdisciplinary knowledge to analyze business challenges and global trends in entrepreneurship to propose or put into action a business plan for a company start-up.

Content

The core parts of the course include Entrepreneurs and entrepreneurship, Sources of opportunity recognition, creativity and idea generation, Competitive analysis, Business Model Development, Feasibility Analysis, Writing and pitching a business plan.

Location and time

Session 1: Friday 14-October (In-person); Time: 18h45-19h45 (French time)
https://jamk.zoom.us/j/67315689595?pwd=aHFXVW1tZmRVTGpnNnhtUzdCWlhIUT09

Session 2: Friday 28-October (In-person); Time: 18h45-20h00 (French time)
https://jamk.zoom.us/j/64453984279

Session 3: Friday 04-November (asynchronous session)

Session 4: Friday 18-November (asynchronous session)

Session 5: Friday 25-November (In-person); Time: 18h45-19h45 (French time)
https://jamk.zoom.us/j/66819744828

Session 6: Friday 09-December (asynchronous session)

Oppimateriaali ja suositeltava kirjallisuus

Recommended literature:

- Barringer, B.R. & Ireland, R.D (2019), "Successfully Launching New Ventures", Pearson, 6th edition.
- Osterwalder, A. & Pigneur, Y (2011), "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers", Pearson.
- Ries, E. (2011), “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, New York: Crown Business.

Teaching methods

The course involves a Project-based learning (PBL): a student-centered learning practice designed to teach concepts using real-world problems and challenges. The sessions will be running either online or in-person.

Exam schedules

- During the last session, students are expected to have an oral presentation as well as a final Quizz.

Student workload

Materials for individual and group homeworks are available on Moodle.

Introductory Quizz (5%)

-Assignment 1:

Group homework: “Your ideal customer” (15%)

-Assignment 2:

Group homework: Build a concept test for your new venture (20%)

- Assignment 3:

Group homework: Sketch-up a business model canvas for your new venture (10%)

- Assignment 4:

Group homework: Build a competitive analysis grid for your new venture (20%)

- Assignment 5:

Build a Minimum Viable Product (MVP) for your venture (10%)

- Assignment 6:

Prepare a video for your pitch (12 slides ppt, 10 mn) and post it on the platform no later than 09-December (10%)

- Final exam: [Quizz] (30mn) (10%)

Content scheduling

Chapter 1: Entrepreneurs and Entrepreneurship

 Summarize what entrepreneurship is and what entrepreneurs do
 Understand the costs and benefits of entrepreneurship
 Analyze entrepreneurial backgrounds and characteristics
 Recognize the various entrepreneurial options

Chapter 2: Entrepreneurs recognize opportunities

 Explain the difference between opportunities and ideas.
 Describe the three general approaches entrepreneurs use to identify opportunities.
 Discuss the personal characteristics of entrepreneurs that contribute to their ability to recognize business opportunities.
 Identify and describe techniques entrepreneurs use to generate ideas.

Chapter 3 : What a feasibility analysis is and why is important?

 Describe the purpose of a product/service feasibility analysis and the primary issues that should be considered in this area
 Describe the purpose of industry/market feasibility analysis and the primary issues to consider in this area
 Explain the importance of financial feasibility analysis and list the most critical issues to consider in this area

Chapter 4: Developing an effective business model

 Describe business models and discuss their importance
 Prepare a Business Model Canvas
 Explain the components of the Business Model Canvas that entrepreneurs can use to develop a business model for their firm

Chapter 5: Building a competitive advantage

 Your competitive advantage
 Identifying competitors
 Competitor analysis

Chapter 6: Writing a business plan

 Identify primary business plan contents
 Summarize the various purposes for a business plan and the audiences for one
 Differentiate the components of a business plan
 Recognize and demonstrate proper development and formatting of a business plan

Chapter 7: The lean startup methodology

 Recognize the fundamental principles of lean startup
 Describe how the lean cycle works
 Design an experiment

Further information

The final grade is composed of:

-Assignements posted on Moodle platorm (weighted between 5% and 20% of the final grade)

-Oral presentation (last session): 10%

-Final Quizz (last session): 10%

Evaluation scale

0-5

Arviointikriteerit, tyydyttävä (1-2)

Applied Business Skills- You show some ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Applied Business Skills- You show basic ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Arviointikriteerit, hyvä (3-4)

Applied Business Skills- You clearly show ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Applied Business Skills- You clearly show ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Assessment criteria, excellent (5)

Applied Business Skills- You show excellent ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings

Assessment criteria, approved/failed

N/A

Qualifications

None

Further information

Detailed and up-to-date information is available in the course workspace.