Opetussuunnitelmat

Objective

To provide an overview of international marketing operations in a glocal (local+global) context. Students will understand important concepts of international marketing, the factors affecting international marketing decisions and how companies can succeed in a competitive international environment. Alongside, diverse case illustrations from different contexts and active learning methods are utilized in the course. By the end, students will develop strategies and critically discuss theoretical and practical aspects of international marketing issues from multiple perspectives.

Below are the intended learning outcomes (ILO's) for the course.

IBBUS: Applied Business Skills
Apply disciplinary and interdisciplinary knowledge to analyze business challenges and global trends to propose or put into action practical business solutions based on the findings

IBCOM: Communication Skills
Communicate responsibly and effectively in English through oral, written and digital formats in academic and professional contexts

IBCOL: Intercultural Collaboration Skills
Demonstrate intercultural teamwork, leadership, and conflict resolution skills

IBETH: Ethical Conduct
Embrace ethical conduct in business practices and decision-making. This may be according to the Principles for Responsible Management Education (UNPRME) and Sustainable Development Goals (SDGs) of the United Nations.

Content

The main areas to be covered include (but not limited to):

Understanding internationalization preparedness
Understanding international motives
International marketing research
The global trade environment
Guerrilla marketing campaign
International marketing theories
International marketing selection process
PESTLE Analysis
International market entry mode strategies
International promotion and communication strategies

Location and time

The course is held in spring once a week at the main campus for 2.5 hours.

Oppimateriaali ja suositeltava kirjallisuus

Hollensen, S. (2019) Global Marketing. 8th ed. Pearson: Harlow.

Teaching methods

Face to face and online mode of education are involved in this course. International Marketing course is designed to implement experiential learning accompanied by rigour (theoretical notions). Face to face interaction involves, including but not limited to, in-class lectures, case study discussions, in-class assignments, and project workshops. Online mode includes online lectures, webinars with industry experts and academic podcasts.

Exam schedules

Course will be evaluated on the basis of individual and group tasks mentioned below. All tasks are essential and must be returned, dates will be dually communicated in the first session. However, exceptions include in the extension for the submission of the required components on the basis of valid justification.

Groupwise

Project Report
Video Presentations/project launching

Individual

Reflection/Learning Diary
Discussion Forum and active Class Participation

International connections

Webinar sessions with the industry experts.

Student workload

1 ECT = 27 hours of study, therefore, this course requires a total of 135 hours of studies in order to qualify with grade 5.

Below are the details of the workload in hours.

Lectures 30 hours
Group project 55 hours
Individual assignments 15 hours
Learning diary 35 hours

Total: 135 hours

Further information

Exchange students 20
Open UAS 5

Evaluation scale

0-5

Arviointikriteerit, tyydyttävä (1-2)

Sufficient (1):

IBBUS: Applied Business Skills
You show very low acumen in assessing the project requirement.
IBCOM: Communication Skills
You remain less motivated in initiating communication with the groups and class tutor.
IBCOL: Intercultural Collaboration Skills
You show less understanding of the group dynamics and cultural diversity resulting in raising concerns in your group
IBETH: Ethical Conduct
You provide a basic understanding of ethical perspectives in the business environment

Sufficient (2):

IBBUS: Applied Business Skills
You show understanding of project requirements but struggle to develop business insights.
IBCOM: Communication Skills
You participate in the class discussion and extend your limited contribution towards the group project.
IBCOL: Intercultural Collaboration Skills
You consider group dynamics and cultural diversity as essential elements. You do not participate in the team’s weekly meetings often
IBETH: Ethical Conduct
You provide little understanding of ethical perspectives in the business environment

Arviointikriteerit, hyvä (3-4)

Sufficient (3):

IBBUS: Applied Business Skills
You show understanding of project requirements and develop business insights.
IBCOM: Communication Skills
You remain motivated in engaging in communication with the groups and class tutor.
IBCOL: Intercultural Collaboration Skills
You consider group dynamics and cultural diversity as essential elements. You participate in the team’s weekly meetings
IBETH: Ethical Conduct
You show active contribution and initiate a conversation on sensitive business issues, you provide a relevant example in your learning diary.

Sufficient (4):

IBBUS: Applied Business Skills
You show a very good understanding of project requirements and develop critical business insights.
IBCOM: Communication Skills
You remain motivated in engaging in communication with the groups and class tutor. Your reflection in the learning diary is not limited to the class content, your understanding of process insights shows potential contribution.
IBCOL: Intercultural Collaboration Skills
You consider group dynamics and cultural diversity as essential elements. You participate in the team’s weekly meetings and take a lead when required
IBETH: Ethical Conduct
You show active contribution and initiate conversations on sensitive business issues, your contribution is not limited to learning diary, it extends to your group project. You show a well-drafted approach in handling crisis communication from the project point of view.

Assessment criteria, excellent (5)

Sufficient (5):

IBBUS: Applied Business Skills
You show an excellent understanding of project requirements and develop critical business insights.
IBCOM: Communication Skills
You remain motivated in engaging in communication with the groups and class tutor. Your reflection in the learning diary is not limited to the class content, your understanding of process insights shows potential contribution and discusses recent academic contributions.
IBCOL: Intercultural Collaboration Skills
You consider group dynamics and cultural diversity as essential elements. You participate in the team’s weekly meetings and you show key leadership skills by guiding and motivating your team towards the final stage of the project.
IBETH: Ethical Conduct
You show active contribution and initiate conversations on sensitive business issues, your contribution is not limited to learning diary, it extends to your group project. You show an excellent approach in handling crisis communication from the project point of view.

Assessment criteria, approved/failed

1 ECT = 27 hours of study, therefore, this course requires a total of 135 hours of studies in order to qualify with grade 5

Groupwise
Project Report = 20
Data Collection Primary and Secondary =15
Video Project based on Guerrilla marketing =15

Individual
Reflection/Learning Diary =35
Discussion Forum and active Class Participation =15

Total: 100


Below is mention grading schema;

Grade 0 = 0-44 points = Fail
Grade 1 = 45-54 points
Grade 2 = 55-64 points
Grade 3 = 65-74 points
Grade 4 = 75-84 points
Grade 5 = 85-100 points

Qualifications

First year studies completed including successful completion of a basic course in Marketing.

Further information

The course offers both rigour and relevance perspectives. The rigour perspectives are highlighted in the class through the study methods mentioned above. Whereas, the relevance aspect is to offer through project launching. Project launching involves proper research of the local (Finnish company) likewise studying the proposed International market. The process requires students to apply theoretical knowledge via-project development.