International Marketing (5 cr)
Code: HBIB0047-3008
General information
Enrollment
01.08.2023 - 24.08.2023
Timing
28.08.2023 - 19.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 50
Degree programmes
- Bachelor's Degree Programme in International Business
Teachers
- Jay Panjwani
Groups
-
HBI23VSBachelor's Degree Programme in International Business, vaihto-opiskelu/Exchange studies
-
HBI23VSIGSHBachelor’s degree in Business Administration, IGS Group HRM
-
HBI23VSLVBachelor’s degree in Business Administration,Leonard De Vinci, (Bachelor's)
-
HBI21S1Degree Programme in International Business
-
ZJA23SHAvoin amk, lita
-
HBI22S1Degree Programme in International Business
-
HBI23VKKBachelor’s degree in Business Administration, Kedge Business School
-
HBI23VSNBachelor’s degree in Business Administration, EM Normandie (Bachelor's)
- 13.09.2023 08:00 - 09:30, International Marketing HBIB0047-3008
- 20.09.2023 08:00 - 09:30, International Marketing HBIB0047-3008
- 27.09.2023 08:00 - 09:30, International Marketing HBIB0047-3008
- 04.10.2023 08:00 - 09:30, International Marketing HBIB0047-3008
- 11.10.2023 08:15 - 09:30, International Marketing HBIB0047-3008
- 25.10.2023 08:00 - 09:30, International Marketing HBIB0047-3008
- 01.11.2023 08:15 - 09:30, International Marketing HBIB0047-3008
- 06.11.2023 10:00 - 12:00, International Marketing HBIB0047-3008 (International Business Project Launching)
- 08.11.2023 08:00 - 09:30, International Marketing HBIB0047-3008
Objective
To provide an overview of international marketing operations in a glocal (local+global) context. Students will understand important concepts of international marketing, the factors affecting international marketing decisions and how companies can succeed in a competitive international environment. Alongside, diverse case illustrations from different contexts and active learning methods are utilized in the course. By the end, students will develop strategies and critically discuss theoretical and practical aspects of international marketing issues from multiple perspectives.
Below are the intended learning outcomes (ILO's) for the course.
IBBUS: Applied Business Skills
Apply disciplinary and interdisciplinary knowledge to analyze business challenges and global trends to propose or put into action practical business solutions based on the findings
IBCOM: Communication Skills
Communicate responsibly and effectively in English through oral, written and digital formats in academic and professional contexts
IBCOL: Intercultural Collaboration Skills
Demonstrate intercultural teamwork, leadership, and conflict resolution skills
IBETH: Ethical Conduct
Embrace ethical conduct in business practices and decision-making. This may be according to the Principles for Responsible Management Education (UNPRME) and Sustainable Development Goals (SDGs) of the United Nations.
Content
The main areas to be covered include (but not limited to):
Understanding internationalization preparedness
Understanding international motives
International marketing research
The global trade environment
Guerrilla marketing campaign
International marketing theories
International marketing selection process
PESTLE Analysis
International market entry mode strategies
International promotion and communication strategies
Location and time
The class timing would be communicated via Tuudo app, the weekly session is of 1h 30m .
Oppimateriaali ja suositeltava kirjallisuus
Below mention is the book which is core to the rigour aspect of the course. However, additional course material will be provided by the class tutor via moodle workspace.
9781292100111 Hollensen. S (2017): Global Marketing: A Decision-Oriented Approach.7th edition. Pearson Education.
Teaching methods
The primary mode of delivery is a combination of in-class activities on campus. The lectures will be recorded to support opportunities for 24/7 learning. The in-class activities deepen the learning in the forms of tutorials, individual and group work, reflection and guidance.
Study methods are described below;
Participating in the lecture session
Webinars with industry experts
Engagement in the workshops (i.e., assessment and guidance on project report and launching)
Case studies/articles discussions and debates
Actively writing the learning diary
Team engagements and collaborations
Student workload
1 ECT = 27 hours of study, therefore, this course requires a total of 135 hours of study in order to qualify with grade 5
Grade 0 = 0-44 points = Fail
Grade 1 = 45-54 points
Grade 2 = 55-64 points
Grade 3 = 65-74 points
Grade 4 = 75-84 points
Grade 5 = 85-100 points
Content scheduling
The main areas to be covered include (but not limited to):
Understanding internationalization preparedness
Understanding international motives
International marketing research
The global trade environment
Guerrilla marketing campaign
International marketing theories
International marketing selection process
The socio-cultural environment and PESTLE analysis
International market entry mode strategies
International promotion and communication strategies
Further information
1 ECT = 27 hours of study, therefore, this course requires a total of 135 hours of studies in order to qualify with grade 5
Groupwise
Project Report = 20
Data Collection Primary and Secondary =15
Video Presentations =15
Individual
Reflection/Learning Diary =35
Discussion Forum and active Class Participation =15
Total: 100
Below is mention grading schema;
Grade 0 = 0-44 points = Fail
Grade 1 = 45-54 points
Grade 2 = 55-64 points
Grade 3 = 65-74 points
Grade 4 = 75-84 points
Grade 5 = 85-100 points
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Sufficient (1):
IBBUS: Applied Business Skills
You show very low acumen in assessing the project requirement.
IBCOM: Communication Skills
You remain less motivated in initiating communication with the groups and class tutor.
IBCOL: Intercultural Collaboration Skills
You show less understanding of the group dynamics and cultural diversity resulting in raising concerns in your group
IBETH: Ethical Conduct
You provide a basic understanding of ethical perspectives in the business environment
Sufficient (2):
IBBUS: Applied Business Skills
You show understanding of project requirements but struggle to develop business insights.
IBCOM: Communication Skills
You participate in the class discussion and extend your limited contribution towards the group project.
IBCOL: Intercultural Collaboration Skills
You consider group dynamics and cultural diversity as essential elements. You do not participate in the team’s weekly meetings often
IBETH: Ethical Conduct
You provide little understanding of ethical perspectives in the business environment
Arviointikriteerit, hyvä (3-4)
Sufficient (3):
IBBUS: Applied Business Skills
You show understanding of project requirements and develop business insights.
IBCOM: Communication Skills
You remain motivated in engaging in communication with the groups and class tutor.
IBCOL: Intercultural Collaboration Skills
You consider group dynamics and cultural diversity as essential elements. You participate in the team’s weekly meetings
IBETH: Ethical Conduct
You show active contribution and initiate a conversation on sensitive business issues, you provide a relevant example in your learning diary.
Sufficient (4):
IBBUS: Applied Business Skills
You show a very good understanding of project requirements and develop critical business insights.
IBCOM: Communication Skills
You remain motivated in engaging in communication with the groups and class tutor. Your reflection in the learning diary is not limited to the class content, your understanding of process insights shows potential contribution.
IBCOL: Intercultural Collaboration Skills
You consider group dynamics and cultural diversity as essential elements. You participate in the team’s weekly meetings and take a lead when required
IBETH: Ethical Conduct
You show active contribution and initiate conversations on sensitive business issues, your contribution is not limited to learning diary, it extends to your group project. You show a well-drafted approach in handling crisis communication from the project point of view.
Assessment criteria, excellent (5)
Sufficient (5):
IBBUS: Applied Business Skills
You show an excellent understanding of project requirements and develop critical business insights.
IBCOM: Communication Skills
You remain motivated in engaging in communication with the groups and class tutor. Your reflection in the learning diary is not limited to the class content, your understanding of process insights shows potential contribution and discusses recent academic contributions.
IBCOL: Intercultural Collaboration Skills
You consider group dynamics and cultural diversity as essential elements. You participate in the team’s weekly meetings and you show key leadership skills by guiding and motivating your team towards the final stage of the project.
IBETH: Ethical Conduct
You show active contribution and initiate conversations on sensitive business issues, your contribution is not limited to learning diary, it extends to your group project. You show an excellent approach in handling crisis communication from the project point of view.
Assessment criteria, approved/failed
1 ECT = 27 hours of study, therefore, this course requires a total of 135 hours of studies in order to qualify with grade 5
Groupwise
Project Report = 20
Data Collection Primary and Secondary =15
Video Project based on Guerrilla marketing =15
Individual
Reflection/Learning Diary =35
Discussion Forum and active Class Participation =15
Total: 100
Below is mention grading schema;
Grade 0 = 0-44 points = Fail
Grade 1 = 45-54 points
Grade 2 = 55-64 points
Grade 3 = 65-74 points
Grade 4 = 75-84 points
Grade 5 = 85-100 points
Qualifications
First year studies completed including successful completion of a basic course in Marketing.
Further information
The course offers both rigour and relevance perspectives. The rigour perspectives are highlighted in the class through the study methods mentioned above. Whereas, the relevance aspect is to offer through project launching. Project launching involves proper research of the local (Finnish company) likewise studying the proposed International market. The process requires students to apply theoretical knowledge via-project development.