Business Strategies (5 cr)
Code: HL00BD70-3005
General information
Enrollment
01.11.2022 - 05.01.2023
Timing
09.01.2023 - 19.05.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Bachelor's Degree Programme in Business Management
Teachers
- Riku Ojanperä
Groups
-
HTL21S1Liiketalouden tutkinto-ohjelma (AMK)
Objectives
The object of the course
After completing the course, you will be able to utilise different kinds of tools when making strategic choices.
Course competences
Proactive development
Learning to learn
Operating in a workplace
Business Competence
The learning objectives of the course
You are familiar with the principal concepts, theories and models of strategic leadership and understand their utilisation when making strategic choices. You understand the significance of strategy as a business development tool. You understand the significance of strategy in your own work and the significance of your work for the strategy of your organisation.
Content
Basic concepts of strategic management
Environment analyses
Internal analyses
Synthesis analyses
Megatrends
Added value and the value chain
Business strategies
Competitive advantage / competitiveness
Strategic flexibility
Learning materials and recommended literature
Mitronen, L. & Raikaslehto, T. 2019. Voittajan strategia: lyhytjänteisyydestä kestävään menestykseen. Helsinki: Alma Talent (myös e-kirjana).
Doz, Y. & Kosonen, M. (käännös Laukkanen, M.) 2008. Nopea strategia: miten strateginen ketteryys auttaa pysymään kilpailun kärjessä. Helsinki: Talentum.
Kamensky, M. 2009. Strateginen johtaminen: Menestyksen timantti. Helsinki: Talentum. (Myös e-kirjana, ks. myös aiemmat ja uudemmat painokset)
Vuorinen, T. 2013. Strategiakirja. Helsinki: Talentum. (myös e-kirjana)
Kehusmaa, K. 2010. Strategiatyö: Organisaation voimanlähde. Helsinki: Kauppakamari. (myös e-kirjana)
Kim, W.C. & Mauborgne, R. 2005. Sinisen meren strategia. Helsinki: Talentum.
Lindroos, J. E. & Lohivesi, K. 2010. Onnistu strategiassa. Helsinki: WSOYpro.
Suominen K., Karkulehto K., Sipponen J. & Hämäläinen V. 2012. Esimies strategiavaikuttajaksi. Helsinki: Sanoma Pro.
Ritakallio T. & Vuori T. 2018. Elävä strategia: kyky nähdä, taito tarttua tilaisuuteen. Helsinki: Alma Talent. (myös e-kirjana)
Barney, J.B. & Hesterly, W.S. 2019. Strategic Management & Competitive Advantage: Concepts and Cases. Pearson.
Teaching methods
Luennot, ryhmätyöskentely, esitykset ja opponoinnit, henkilökohtaiset tehtävät
Exam dates and retake possibilities
Ilmoitetaan myöhemmin.
Student workload
Luennot 30h
Harjoitustyöt 75h
Itsenäinen työskentely 30h
Yhteensä 135h
Content scheduling
Opintojakso sisältää yhden laajan ryhmätyön, jota tehdään koko opintojakson ajan. Kontaktitunnit sisältävät luento-osuuden ja mahdollisuuden ryhmätyöskentelyyn. Lisäksi henkilökohtaisena tehtävänä kirjallisuusessee, jonka voi tehdä missä vaiheessa opintojaksoa tahansa.
Further information for students
Avoin amk 3
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
Sufficient 1
You are familiar with the principal concepts, theories, and models of strategic leadership and understand their utilisation when making strategic choices. You understand the significance of strategy as a business development tool. You understand the significance of strategy in your own work and the significance of your work for the strategy of your organisation.
Satisfactory 2
You are familiar with the principal concepts, theories, and models of leadership and understand their relationship to the questions of practical leadership. You understand the significance of strategy as a business development tool. You are able to apply strategy in your own work.
Evaluation criteria, good (3-4)
Good 3
You are well aware of the strategy-related basic concepts, theories, and methods and understand their connection to your own work. You are able to utilise analysed data and substantiate your action proposals related to development. You are able to analyse and assess the company’s operating environment, market demand and customer and competitive situation on a superficial basis with the help of strategic analyses.
Very Good 4
You understand and are able to assess theories, key concepts, and methods related to strategy work and substantiate their use as a tool for business development. You are able to apply your theory-level understanding on a practical level. You are able to utilise well-researched knowledge in the development work and are able to carry out development work related to the strategy work.
Evaluation criteria, excellent (5)
Excellent 5
You understand and are able to critically assess theories, key concepts, and methods related to strategy work and substantiate their use as a tool for business development. You are able to utilise theories in the strategic level assessment of different areas of business and are capable of adopting an analytic approach. You are capable of critical and analytical strategic level assessment of different areas of business.
Prerequisites
Basic concepts and theories in management and leadership.