• Athlete’s Stakeholder Relations (HTLMS002-3003),
         29.08.2022 – 31.07.2023,  5 cr  (HTL21S1, ...) — Online learning +-
    Learning outcomes of the course
    The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.
    Prerequisites and co-requisites
    The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.
    Course contents
    This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.
    Assessment criteria
    Assessment criteria - grade 1 and 2
    The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.
    Assessment criteria, passed/failed
    You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.
    Language of instruction

    Finnish

    Location and time

    Non-stop toteutus. Opiskelija voi suorittaa opintojakson oman aikataulun mukaisesti. (not translated)

    Planned learning activities, teaching methods and guidance

    Verkkototeutus Moodle-alustalla, videoluennot, tehtävät, ohjaus (not translated)

    Lecturer(s)

    Aila Ahonen

    Learning materials and recommended literature

    Suomen Olympiakomitean teos "Kehity huippu-urheilijaksi" sekä muu kurssilla jaettava materiaali (not translated)

    Lecturer(s)

    Juuso Hassi

    Campus

    Main Campus

    Timing

    29.08.2022 - 31.07.2023

    Learning assignments and student workload

    Videoluennot 10 h
    Materiaalien lukeminen ja tehtävien tekeminen 125 h (not translated)

    Enrollment

    01.08.2022 - 31.05.2023

    Groups
    • HTL21S1
    • ZJK22SH
    • ZJK23KH
    • ZJA22SH
    • HTL21SIY
    Seats

    0 - 40

    Assessment methods

    Avoin amk 10
    EduFutura 20
    Campusonline 20 (not translated)

    Degree Programme

    Bachelor's Degree Programme in Business Management

    Mode of delivery

    Online learning

    Share of virtual studies

    5 cr

    Credits
    • 5 cr
    Unit

    School of Business