The course will be held in ZOOM! Link will be provided later.
14.9. - 22.10.
MON 9:45 - 12:15
THU 13.15 - 15:45
28.10. - 12.11.
WED 8;00 - 10:30
THU 13:15 - 15:45
The Marketing Management course will be conducted completely in a form of an ZOOM online course. All lectures will be recorded.
There will be 13 online lectures by the lecturer/guests. In addition three supervised groupwork sessions will be held in order fo finalise the coursework.
Lecutres will take 60-90 minutes and after that we will have discussions about the topic and the coursework.
Grading is based on the Groupwork (50 %) and individual assignment (50%)
No exam will be held.
All reading materials will be provided at the first lecture.
No need to buy any books.
Most of the materials will be online materials or can be found from the JAMK library.
Susanna Nuijanmaa, Heidi Luck
The students will be creating a marketing plan for the Resto know-how event taking place on March 2021. See more instructions from the course presentations.
Guest lectures from the field of marketing management.
No exam will be held.
The grading is based on the group assignment (50%) and individual learning diary (50%).
Excellent (5) The approaches to marketing management and central concepts have been defined with precision. The student displays a clear command of the subject area. The student shows an advanced ability to transform theory into applicable real-life situations. The ideas have significant value for implementation.
Very good (4) The approaches to marketing management and central concepts have been defined very well. The student displays a good command and understanding of the subject area. The student shows competent ability to transform theory into applicable real-life situations. The ideas are worth implementing.
Good (3) The approaches to marketing management and central concepts have been defined rather well. The student displays a competent command of the subject area. The student shows adequate but general ability to transform theory into applicable real-life situations.
Satisfactory (2) The approaches to marketing management and central concepts have been defined satisfactorily. The student has an obvious overall command of the subject area. The student shows a basic ability to transform theory into applicable real-life situations.
Sufficient (1) The student attempts to identify the approaches to marketing management However, command of the subject area remains unclear. The student fails to show a convincing ability to transform theory into applicable real-life situations.
14.09.2020 - 13.11.2020
The learning will be completed by:
Individual Learning 20%
Learning Diary 20%
03.08.2020 - 30.08.2020
Schedule and Content
Mon 14.9. / 9:45 - 12:15 Intro and Pre Assignment
Thu 17.9. / 13.15 - 15:45 What is Marketing
Mon 21.9. Marketing Environment and Marketing Research
Thu 24.9. Marketing Communication (Marketing Mix)
Mon 28.9. Social Media and Content Management
Thu 1.10. Positioning and DIfferentiation Strategies
Mon 5.10.Customer Journey and Customer Engagement Strategy
Thu 8.10. Digital Marketing and Social Media Management
WEEK 42 Autumn Holiday No Contact
Mon 19.10. Brand Management
Thu 22.10. Social Responsibility and Ethics in Marketing
Wed 28.10. / 8:00 - 10.30 Coursework
Thu 29.10. Coursework
Thu 5.11. Presentations
Wed 11.11. Presentations
Thu 12.11. Outro
Individual work is to provide the development plan in the field of Marketing Management. If you want to conduct the course completely remotely/individually please follow the course outline and find the more descriptive instructions from the course presentations.
Contact also to the course instructor via email.
If you decide to complete this course on your own, the aim is to conduct a research about the marketing management strategy.
Literature review is following the coursework outline.
One semi-structured interview is required. The content can be overall questions about marketing management or one specific of the course content. You choose.
Follow the Jamk reporting instructions (font size, line hight, referencing, etc.)
The research length approximately 20 pages.
No learning diary required.
0 - 25
Exchange students 5
Bachelor's Degree Programme in Tourism Management