Intensive course (in the spring) which consists of four online lectures and development assignment.
Jobber, D. & Lancaster G. 2015. Selling and Sales Management. 10th ed. Pearson. Cron, L. W. & DeCarlo, T. E. 2010. Sales Management: concepts and cases. 10th ed. Willey. Journal of Personnel Selling & Sales Management. Journal of Personal Selling & Sales Management. International Journal of Academic research.
No exam, development assignment 100%.
08.04.2024 - 29.07.2024
Virtual study 20 h, independent study and assignments 115 h, in total (135 h)
31.10.2023 - 04.01.2024
1. Sales Management & operational sales, sales strategy, processes and digitality
2. Digital Sales; how to do prospecting?
3. Digital Sales in practise (case-example/visitor)
4. Social Selling
Recognition of prior learning (RPL) can be obtained on the basis of prior learning. Recognition of prior learning is subject to an application which correctly points out the competencies consistent with the course objectives. In addition, a proof of the successful completion of the development assignment is required.
0 - 45
100 % development assignment.
Master’s Degree Programme in Business and Financial Management, Master’s Degree Programme in Tourism and Hospitality Management
School of Business