Formulating Strategy (5 cr)
Code: YZWZ0210-3001
General information
Enrollment
03.08.2020 - 30.08.2020
Timing
31.08.2020 - 25.10.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
Liiketoimintayksikkö
Campus
Pääkampus
Teaching languages
- English
Seats
0 - 55
Degree programmes
- Organisaation ja talouden johtaminen (YAMK)
- Master's Degree Programme in International Business Management (YAMK)
Teachers
- Pia Kreus
Groups
-
YBB20S1Master's Degree Programme in International Business Management
-
ZJA20SHYBAvoin amk, lita, YAMK-polku, International Business Management
-
YHO20S1Organisaation ja talouden johtaminen
-
ZJA20SHYAvoin AMK, lita, YAMK-polut
-
YBB20VSMaster's Degree Programme in International Business, vaihto-opiskelu/Exchange studies
Objective
You understand the principles of strategic thinking and you are aware of different schools of strategic management. You realize the importance of strategy as a tool to develop the organization locally or globally. You know the various stages of the strategy process, and you use the techniques of strategy formulation. The course prepares you to make strategic analysis and formulate good strategies.
The competences to develop in this course are sustainable global business management and sustainable development.
Sustainable global business management:
You critically review and understand core concepts of strategy and strategy formulation. You apply disciplinary and interdisciplinary knowledge to analyze global business challenges and propose sustainable business solutions.
Sustainable development:
You are aware of sustainability challenges and can formulate strategies to solve them.
Content
Strategic thinking, principles of strategic management, vision, mission, values, goals, strategy process, strategic analysis, formulating strategy
Oppimateriaali ja suositeltava kirjallisuus
Porter, M. (1996) What is strategy? Harvard Business Review, Nov-Dec, 61-78. Porter, M. (2008) The five competitive forces that shape strategy. Harvard Business Review, Jan, 78-93. Prahalad, C., & Hamel, G. (1990) The core competence of the organization. Harvard Business Review, May-June, 79-91.
Mintzberg, H., Ahlstrand, B, & Lampel, J. (1998) Strategy safari: A guided tour through the wilds of strategic management. New York Press. Chapter 1, 1-21.
Barney, J. (1991) Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. Kim, W.C., & Mauborgne, R. (2004) Blue ocean strategy. Harvard Business Review, Oct, 76-84.
There will also be a selection of cases and support material provided by the lecturer.
Vaihtoehtoiset suoritustavat
Individual assignments, active participation in webinars
Student workload
Contact hours 16-32 h Assignments 54 h Independent study 49-65h
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Sufficient (1):
You understand strategic management concepts at a sufficient level but fail to attempt to apply them to formulate strategies for developing the working life locally or globally or addressing sustainability challenges. You have challenges to communicate your findings in oral and written form in a structured manner. There are issues in complying with JAMK reporting instructions.
Satisfactory (2):
You understand strategic management concepts at a satisfactory level and attempt to apply them to formulate strategies for developing the working life locally or globally or addressing sustainability challenges. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.
Arviointikriteerit, hyvä (3-4)
Good (3):
You have a good understanding of the concepts of strategic management and apply them well to formulate good strategies for developing the working life locally or globally or addressing sustainability challenges. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. There are minor issues in complying with JAMK reporting instructions.
Very good (4):
You have a very good understanding of the concepts of strategic management and apply them insightfully to formulate innovative strategies for developing the working life locally or globally or addressing sustainability challenges. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying with JAMK reporting instructions.
Assessment criteria, excellent (5)
You have a thorough understanding of the concepts of strategic management and apply them critically and insightfully to formulate innovative strategies for developing the working life locally or globally or addressing sustainability challenges. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.