Porter, M. (1996) What is strategy? Harvard Business Review, Nov-Dec, 61-78. Porter, M. (2008) The five competitive forces that shape strategy. Harvard Business Review, Jan, 78-93. Prahalad, C., & Hamel, G. (1990) The core competence of the organization. Harvard Business Review, May-June, 79-91.
Mintzberg, H., Ahlstrand, B, & Lampel, J. (1998) Strategy safari: A guided tour through the wilds of strategic management. New York Press. Chapter 1, 1-21.
Barney, J. (1991) Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. Kim, W.C., & Mauborgne, R. (2004) Blue ocean strategy. Harvard Business Review, Oct, 76-84.
There will also be a selection of cases and support material provided by the lecturer.
31.08.2020 - 25.10.2020
Contact hours 16-32 h Assignments 54 h Independent study 49-65h
03.08.2020 - 30.08.2020
Individual assignments, active participation in webinars
0 - 55
Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in International Business Management