• Qualitative Research (YZZZ0130-3020),
         24.10.2022 – 19.02.2023,  5 cr  (YHO21S1, ...) — Online learning +-
    Learning outcomes of the course
    Purpose of the course
    The aim of the course is to understand the meaning of qualitative research and to be able to use qualitative research and its methods in development and research practices at workplaces.

    Competences
    Ethical competence
    Learning and information management competence
    Entrepreneurship, innovation and working community competence

    Learning outcomes
    Student has an overall picture of epistemological and ontological considerations of qualitative research and its methodology. Student can identify the applicability of various types of qualitative data and methods for solving different types of research questions. Student understands the strengths and the weaknesses of qualitative research and has an ability to conduct a qualitative research and assess it as well as its applicability to his/her own field of research and development work.
    Course contents
    Qualitative researches¿ information theoretic basis
    Defining the research topic and the research problem and questions
    Qualitative research process
    The main data collection methods in qualitative research
    Different types of literature review
    The main methods of data analysis in qualitative research
    The reliability and validity of qualitative research
    Qualitative research ethical issues
    Assessment criteria
    Assessment criteria - grade 1 and 2
    Sufficient 1
    The student knows the theoretical basis of qualitative research as well as the strengths and weaknesses. He or she identifies different types of qualitative data and methods that are applicable to different types of research tasks solving. The student understands how to evaluate qualitative research. The student knows how qualitative research has been applied in research and development.

    Satisfactory 2
    The student applies the theoretical basis of qualitative research. The student is able to identify and select the various kinds of qualitative data and methods, which are applicable to different types of research tasks solving. The student can to apply qualitative research in his/her own field.
    Assessment criteria - grade 3 and 4
    Good 3
    The student master the theoretical basics, strengths and weaknesses of qualitative research. The student is able to analyze the suitability of different qualitative data and methods, in his/her own field research. The students can analyze the qualitative research and its suitability in his/her field of research and development.

    Very good 4
    The student is able to synthetize and summarize theoretical basics, strengths and weaknesses of qualitative research. The student is able to create new knowledge by utilizing qualitative data and methods. The student is able to create new knowledge by utilizing qualitative research in his/her own field.
    Assessment criteria - grade 5
    Excellent 5
    The student is able to determine critically the reasons for the qualitative research information theoretical foundations and methods. The student evaluates strengths and weaknesses of qualitative research. Student can evaluate a variety of qualitative data and methods for the purpose of different types of research tasks solving. Student evaluates critically qualitative research and its applicability in their own field of research and development.
    Language of instruction

    Finnish

    Planned learning activities, teaching methods and guidance

    100% online course
    Moodle - workspace
    Online webinars: zoom link can be found on the Moodle workspace

    Learning materials and recommended literature

    - Eskola, J. 2015. laadullisen tutkimuksen juhannustaiat. Laadullisen aineiston analyysi vaihe vaiheelta. Teoksessa Ikkunoita tutkimusmetodeihin 2. Näkökumia aloittelevalle tutkijalle tutkimuksen teoreettisiin lähtökohtiin ja analyysimenetelmiin. Toim. Valli, R. & Aaltola, J. Juva: Bookwell Oy, 185-189
    - Kiviniemi, K. 2015. Laadullinen tutkimus prosessina. Teoksessa Ikkunoita tutkimusmetodeihin 2. Näkökumia aloittelevalle tutkijalle tutkimuksen teoreettisiin lähtökohtiin ja analyysimenetelmiin. Toim. Valli, R. & Aaltola, J. Juva: Bookwell Oy, 74-75
    - Kvalimot. Kvalitatiivisten tutkimusmenetelmien oppimisympäristö. Tampereen yliopisto.
    - Metsämuuronen, J. 2011: Tutkimuksen tekemisen perusteet ihmistieteissä 2 - opiskelijalaitos.
    - Patton, M. 2002. Qualitative research and evaluation methods. 3. painos. Thousand Oaks: Sage Publications
    - Puusa, A.& Juuti, P. 2011: Menetelmäviidakon raivaajat: perusteita laadullisen tutkimuslähestymistavan valintaan.
    - Rantala, I. 2015. Laadullisen aineiston analyysi tietokoneella. Teoksessa Ikkunoita tutkimusmetodeihin 2. Näkökumia aloittelevalle tutkijalle tutkimuksen teoreettisiin lähtökohtiin ja analyysimenetelmiin. Toim. Valli, R. & Aaltola, J. Juva: Bookwell Oy, 108- 116.
    - Solatie, J. 2001. Focusryhmät: Kvalitatiiviset ryhmäkeskustelut strategisen markkinointitutkimuksen apuna. Helsinki: Mainostajien liitto
    - Tuomi, J. & Sarajärvi, A. 2018. Laadullinen tutkimus ja sisällönanalyysi. Tammi.
    - Tutkimuseettisen neuvottelukunna julkaisuja 3/2019. Ihmiseen kohdistuvan tutkimuksen eettiset periaatteet ja ihmistieteiden eettiinen ennakointi Suomessa. https://www.tenk.fi/sites/tenk.fi/files/Ihmistieteiden_eettisen_ennakkoarvioinnin_o hje_2019.pdf.
    - Valli, R. & Aaltola, J. 2015. Ikkunoita tutkimusmetodeihin: 2, Näkökulmia aloittelevalle tutkijalle tutkimuksen teoreettisiin lähtökohtiin ja analyysimenetelmiin. 4.uud. Jyväskylä: PS-kustannus (not translated)

    Lecturer(s)

    Heidi Neuvonen

    Timing

    24.10.2022 - 19.02.2023

    Learning assignments and student workload

    - Osallistuminen webinaareihin 10 h
    - Aineiston kerääminen ja analysointi 40 h
    - Tehtävien kirjoittaminen 50 h
    - Muu itsenäinen opiskelu 35 h

    Yhteensä 135 h (not translated)

    Enrollment

    01.08.2022 - 25.08.2022

    Groups
    • YHO21S1
    • YMJ21S1
    • YHO20SA
    • YMJ20S1
    • YHO20S1
    Alternative learning methods

    Opintojakso edellyttää kolmen tehtävän hyväksyttyä suoritusta
    1. Laadulliseen tutkimukseen perehtyminen (S/hyl) (yksilötehtävä)

    2. Aineiston keruu (a) ja sisällön analyysi (b) (S/hyl.) (yksilötehtävä),

    3. Metodologia-luku, (yksilötehtävä, 100 % opintojakson arvosanasta), (not translated)

    Seats

    0 - 40

    Assessment methods

    Assessment of the 3rd assignment is 100% of the total grade of the course, scale 0 - 5

    Degree Programme

    Master’s Degree Programme in Business and Financial Management, Master’s Degree Programme in Tourism and Hospitality Management

    Mode of delivery

    Online learning

    Share of virtual studies

    5 cr

    Credits
    • 5 cr
    Unit

    School of Business