12.02.2024 - 20.05.2024
Lectures, group assignment and Independent study.
Fill, C. 2013. Marketing Communications. Brands, experiences and participation. 6th ed. Pearson/Prentice Hall
De Pelsmacker, P., Geuens, M. ja Van den Bergh, J. 2007. Marketing Communications: A European Perspective. 3rd ed. Prentice-Hall.
Keller, K.L. 2012. Strategic brand management.2nd ed.Harlow, England : New York : Financial Times/Prentice Hall
Exam will be held at the end of the course during week 19, re-exam week 20 &21
The issues discussed in multicultural viewpoint as they materialize in multinational companies. Guest lectures from international partner universities are possible.
Lectures 26 h
Group assignment 46 h
Independent study 63 h
Total 135 h
20.11.2023 - 04.01.2024
w 7 Course introduction, basic concepts, building teams.
w 8. Integrated marketing coms, group work guidelines
w 9 HOLIDAY NO LESSON
w 10 Tools of marketing coms
w 11 Brand elements, naming and cultural issues.
w 12 No lesson. Do the homework for the next lesson and finalise you buyer personas and content mapping for the group work
w 13 Brand identity models.
w 14 Time to work on group work, NO LESSON
w 15 Presentations of the group work
w 16 Blogging and SEO, assignment writing a blog VIDEO LESSON
w 17 Writing a press release, case study and white paper
w 18 Time to work of your blogs, NO LESSON
w 19 Exam
w 20 Re-exam
w 21 Re-exam
Recognition of Prior Learning and Experience
Recognition of informal learning
More information in the degree regulations and the study guide.
20 - 40
Exchange students 10
Grade is made out of the following parts:
Exam 50 %
Group assignment 40 %
Individual written assignment 10 %
All parts must be passed in order to get a grade from the course.
Bachelor's Degree Programme in Business Management
School of Business