Course is conducted online and applies distance learning methods where students watch online lectures and participate to study activities organized in virtual study platform. Course content is divided into 6 tracks which are available for 2 weeks each. Student advances through the tracks in chronological order. Furthermore, a student completes individual assignments independently utilizing virtual study platforms and materials upon completing study tracks.
In addition, student writes a learning diary discussing the main learnings of each track. Learning diary is returned at the end of the course.
Students' learning is assessed through individual assignments and learning diary.
Smith, A. & Stewart, B. (2015) Introduction to Sport Marketing, 2nd Edition. Routledge.
Articles and reading materials connected to each track.
Osmo Laitila, Robert Päkk
Course is taught in English.
15.02.2021 - 28.05.2021
One credit corresponds to an average of 27 hours of student work, which means that the total work load in the course equals to approximately 135 hours.
Student work load is distributed accordingly;
Lectures 35 h
Readings 40 h
Virtual study 20 h
Assignments 40 h
Course contents is divided to 6 tracks and students have 2 weeks time to complete each track.
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations.
0 - 37
Open studies 5
Exchange student 15
Course is part of Sport Business Management study track.
Bachelor's Degree Programme in Business Management