Marketing Management (5 op)
Toteutuksen tunnus: MTMW2410-3002
Toteutuksen perustiedot
Ilmoittautumisaika
10.02.2021 - 28.02.2021
Ajoitus
15.02.2021 - 25.04.2021
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Verkko-opetus
Yksikkö
School of Business
Toimipiste
Main Campus
Opetuskielet
- Englanti
Paikat
0 - 30
Koulutus
- Bachelor's Degree Programme in Tourism Management
Opettaja
- Heidi Luck
Ryhmät
-
MTM21VKBachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
-
ZJA21KMAvoin AMK, marata
-
MTM19S1Bachelor's Degree Programme in Tourism Management
Objectives
Student understand the significance of the integrated marketing communication and can apply the theoretical knowledge in marketing planning. She/he understands the meaning of the digitalization in tourism marketing and need for relevant follow-up systems.
Student knows the brand strategy theories, models and concepts and understands their relevance in practice. Student understands the meaning of the brand in making the intangible tourism service tangible. She/he understands the meaning of customer intelligence in developing brand strategies
Content
- marketing intelligence
- marketing communication planning
- marketing follow-up systems
- concepts of brand and brand equity
- integrated marketing communication in relation to brand building
- Ethical issues
Evaluation scale
0-5
Evaluation criteria, satisfactory (1-2)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.
Adequate 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Evaluation criteria, good (3-4)
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Evaluation criteria, excellent (5)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Prerequisites
Student knows the basics of marketing, accounting and management.