Accessible TourismLaajuus (5 cr)

Objective

The purpose of this course is to deepen your understanding in responsible tourism, especially in social responsibility. You will learn what accessibility means in tourism context and different concepts within accessible tourism. After this course you understand the basic principles of accessibility from different customers perspectives and can apply the knowledge in different phases of customer journey in tourism.

Competences:
Tourism business, Ethics, Sustainable development

Learning outcomes:
You can list different customers who need accessible services and identify legislation that governs accessibility issues. You know accessibility principles and key concepts of accessible tourism. You identify how to apply accessibility principles in different phases of customer journey.

Content

Accessibility principles and key concepts in accessible tourism
Accessibility legislation
Specifics and needs of different customer groups
Service journey and accessibility.

Qualifications

Understanding the basics of business functions
Understanding the special features of tourism industry.

Assessment criteria, satisfactory (1)

Sufficient 1: You can list different customers who need accessible services and identify legislation that governs accessibility issues. You know accessibility principles and key concepts of accessible tourism. You identify how to apply accessibility principles in different phases of customer journey.

Satisfactory 2: You can categorize different customers who need accessible services and identify legislation that governs accessibility issues. You understand accessibility principles and key concepts of accessible tourism. You identify how to apply accessibility principles in different phases of customer journey.

Assessment criteria, good (3)

Good 3: You can categorize different customers who need accessible services and identify legislation that governs accessibility issues. You can explain accessibility principles and key concepts of accessible tourism. You demonstrate how to apply accessibility principles in different phases of customer journey.

Very Good 4: You can compare customers who need accessible services and apply legislation that governs accessibility issues. You can demonstrate and argue accessibility principles and key concepts of accessible tourism. You are able to approach critically and innovative way accessibility in different phases of customer journey.

Assessment criteria, excellent (5)

Excellent 5: You can critically analyze the different customer groups who need accessible services and apply legislation that governs accessibility issues. You can demonstrate and argue accessibility principled and key concepts of accessible tourism. You are able to develop critically and innovative way accessibility in different phases of customer journey.

Further information

This course is part of Accessible Tourism education package (15 credits) offered by Jamk University of Applied Sciences. The package includes online courses Accessible Tourism (5 credits), Accessibility in tourism marketing communication (5 credits) and Management of accessible tourism services (5 credits). Obtaining the learning outcomes of this course is a prerequisite to enter other two courses.