Data Analysis in Business ManagementLaajuus (5 cr)

Objective

The student is able to use basic quantitative and qualitative data processing tools for collecting, presenting, and analysing data. The student understands the basic concepts in quantitative and qualitative data analysis. The course will focus on practical examples including the use of SPSS and NVivo tools.

JAMK Competences:
1. Learning to learn-
You develop critical and analytical mindset that helps you to study and review existing knowledge in the light of relevant learning resources and learning methods; incentivizes you to acquire new knowledge; and develops your intellectual capabilities to seek conclusions and draw inferences in various contexts.
To achieve this competence, you will:
- learn to formulate relevant questions and seek information,
- review relevant theoretical, and empirical literature to comprehend diverse perspectives and evaluate, and interpret arguments and counter-arguments,
- understand new developments in your field of study and make informed decisions based thereon.
- acquire the researcher’s mindset to problematize, explore and understand real-life phenomena especially in the academic track system.

4. Ethics-
You benchmark and demonstrate ethical and responsible conduct according to the well-established principles, norms and best practices laid down by relevant national and international bodies and organisations.
To achieve this competence, you will:
- understand and apply the well-established principles of responsible conduct in research, and problem solving,
- adhere to the principles of equity, equality, and non-discrimination,
- take responsibility for your own actions and their consequences and reflect on them in accordance with the relevant ethical principles, norms, and practices,
- develop realization of diversity and accessibility in your actions.

IB Competence:
7. Responsible international business management-
You develop your intellectual capabilities to seek conclusions and draw inferences in an international environment to become responsible manager. You develop creative and insightful solutions to solve complex business problems both in the present and the future with explicit emphasis on local and international standards of ethics, responsibility, and sustainability and implications on various stakeholders.
To achieve this competence, you will:
- study developments in your discipline in the international learning milieu and understand various aspects of responsible business management including global business trends and competitive landscape.
- derive and interpret new evidence and compare them with the existing body of knowledge in the global context to draw useful inferences,
- critically assess the implications of actions and decision of the international organisations.
- understand the impact of the of the actions and decisions on the community, in general, and specific stakeholders, in particular.
- understand core aspects of people management in the international business environment.

Content

Quantitative Part - Data collection, survey method, organizing data, data presentation, descriptive statistics, exploratory data analysis, discrete probability distributions, normal distribution, confidence interval estimation, hypothesis testing, simple linear regression, multiple regression, variance analysis.

Qualitative Part - Basic qualitative research skills for novice including - ethics, traditional interviewing techniques, focus groups, ethnography, action research, unobtrusive measures, historiography, case study, how to manage collected qualitative data and disseminate findings.

Qualifications

No prerequisites

Assessment criteria, satisfactory (1)

You demonstrate overall sufficient 1 or satisfactory 2 level of the following competencies in the context of Data Analysis in Business Management:


1. Learning to learn-
You develop critical and analytical mindset that helps you to study and review existing knowledge in the light of relevant learning resources and learning methods; incentivizes you to acquire new knowledge; and develops your intellectual capabilities to seek conclusions and draw inferences in various contexts.
To achieve this competence, you will:
- learn to formulate relevant questions and seek information,
- review relevant theoretical, and empirical literature to comprehend diverse perspectives and evaluate, and interpret arguments and counter-arguments,
- understand new developments in your field of study and make informed decisions based thereon.
- acquire the researcher’s mindset to problematize, explore and understand real-life phenomena especially in the academic track system.

4. Ethics-
You benchmark and demonstrate ethical and responsible conduct according to the well-established principles, norms and best practices laid down by relevant national and international bodies and organisations.
To achieve this competence, you will:
- understand and apply the well-established principles of responsible conduct in research, and problem solving,
- adhere to the principles of equity, equality, and non-discrimination,
- take responsibility for your own actions and their consequences and reflect on them in accordance with the relevant ethical principles, norms, and practices,
- develop realization of diversity and accessibility in your actions.

IB Competence:
7. Responsible international business management-
You develop your intellectual capabilities to seek conclusions and draw inferences in an international environment to become responsible manager. You develop creative and insightful solutions to solve complex business problems both in the present and the future with explicit emphasis on local and international standards of ethics, responsibility, and sustainability and implications on various stakeholders.
To achieve this competence, you will:
- study developments in your discipline in the international learning milieu and understand various aspects of responsible business management including global business trends and competitive landscape.
- derive and interpret new evidence and compare them with the existing body of knowledge in the global context to draw useful inferences,
- critically assess the implications of actions and decision of the international organisations.
- understand the impact of the of the actions and decisions on the community, in general, and specific stakeholders, in particular.
- understand core aspects of people management in the international business environment.

Assessment criteria, good (3)

You demonstrate overall good 3 or very good 4 level of the following competencies in the context of Data Analysis in Business Management:


1. Learning to learn-
You develop critical and analytical mindset that helps you to study and review existing knowledge in the light of relevant learning resources and learning methods; incentivizes you to acquire new knowledge; and develops your intellectual capabilities to seek conclusions and draw inferences in various contexts.
To achieve this competence, you will:
- learn to formulate relevant questions and seek information,
- review relevant theoretical, and empirical literature to comprehend diverse perspectives and evaluate, and interpret arguments and counter-arguments,
- understand new developments in your field of study and make informed decisions based thereon.
- acquire the researcher’s mindset to problematize, explore and understand real-life phenomena especially in the academic track system.

4. Ethics-
You benchmark and demonstrate ethical and responsible conduct according to the well-established principles, norms and best practices laid down by relevant national and international bodies and organisations.
To achieve this competence, you will:
- understand and apply the well-established principles of responsible conduct in research, and problem solving,
- adhere to the principles of equity, equality, and non-discrimination,
- take responsibility for your own actions and their consequences and reflect on them in accordance with the relevant ethical principles, norms, and practices,
- develop realization of diversity and accessibility in your actions.

IB Competence:
7. Responsible international business management-
You develop your intellectual capabilities to seek conclusions and draw inferences in an international environment to become responsible manager. You develop creative and insightful solutions to solve complex business problems both in the present and the future with explicit emphasis on local and international standards of ethics, responsibility, and sustainability and implications on various stakeholders.
To achieve this competence, you will:
- study developments in your discipline in the international learning milieu and understand various aspects of responsible business management including global business trends and competitive landscape.
- derive and interpret new evidence and compare them with the existing body of knowledge in the global context to draw useful inferences,
- critically assess the implications of actions and decision of the international organisations.
- understand the impact of the of the actions and decisions on the community, in general, and specific stakeholders, in particular.
- understand core aspects of people management in the international business environment.

Assessment criteria, excellent (5)

You demonstrate excellent 5 level of the following competencies in the context of Data Analysis in Business Management:


1. Learning to learn-
You develop critical and analytical mindset that helps you to study and review existing knowledge in the light of relevant learning resources and learning methods; incentivizes you to acquire new knowledge; and develops your intellectual capabilities to seek conclusions and draw inferences in various contexts.
To achieve this competence, you will:
- learn to formulate relevant questions and seek information,
- review relevant theoretical, and empirical literature to comprehend diverse perspectives and evaluate, and interpret arguments and counter-arguments,
- understand new developments in your field of study and make informed decisions based thereon.
- acquire the researcher’s mindset to problematize, explore and understand real-life phenomena especially in the academic track system.

4. Ethics-
You benchmark and demonstrate ethical and responsible conduct according to the well-established principles, norms and best practices laid down by relevant national and international bodies and organisations.
To achieve this competence, you will:
- understand and apply the well-established principles of responsible conduct in research, and problem solving,
- adhere to the principles of equity, equality, and non-discrimination,
- take responsibility for your own actions and their consequences and reflect on them in accordance with the relevant ethical principles, norms, and practices,
- develop realization of diversity and accessibility in your actions.

IB Competence:
7. Responsible international business management-
You develop your intellectual capabilities to seek conclusions and draw inferences in an international environment to become responsible manager. You develop creative and insightful solutions to solve complex business problems both in the present and the future with explicit emphasis on local and international standards of ethics, responsibility, and sustainability and implications on various stakeholders.
To achieve this competence, you will:
- study developments in your discipline in the international learning milieu and understand various aspects of responsible business management including global business trends and competitive landscape.
- derive and interpret new evidence and compare them with the existing body of knowledge in the global context to draw useful inferences,
- critically assess the implications of actions and decision of the international organisations.
- understand the impact of the of the actions and decisions on the community, in general, and specific stakeholders, in particular.
- understand core aspects of people management in the international business environment.

Materials

Textbooks -
Data Analysis with SPSS - A First Course in Applied Statistics (4th Edition) Stephen A. Sweet, Karen Grace-Martin, 2012
Qualitative Research Methods for the Social Sciences, 8/E, Bruce L. Berg, California State University, Long Beach, Howard Lune, Hunter College, 2012

Additional material -
Berenson, Levine, and Krehbiel (2004). Basic Business Statistics - Concepts and Applications, 9th Edition.

Cresswell (2003). Research Design, Qualitative, Quantitative and Mixed Methods Approaches