Global Growth StrategiesLaajuus (5 op)

Osaamistavoitteet

You understand the possibilities of internationalization to create new businesses and achieve firm growth. You know the key concepts and models of firm growth and internationalization, and you are able to apply them to analyze and design strategies for growing the company in international markets.

Sisältö

Growth strategies, internationalization, market entry modes, internationalization strategies, exporting, foreign direct investments, franchising, licensing, mergers and acquisitions, platform strategy.

Esitietovaatimukset

Bachelor's degree

Arviointikriteerit, tyydyttävä (1)

Sufficient 1: You understand the key concepts and models of firm growth and internationalization sufficiently but fail to attempt to use them to analyze and design strategies for growing a company in international markets. You have challenges to communicate your findings in oral and written in a structured form. There are issues in complying with JAMK reporting instructions.
Satisfactory 2: You understand the key concepts and models of firm growth and internationalization satisfactorily and attempt to use them to analyze and design strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Arviointikriteerit, hyvä (3)

Good 3: You have a good understanding of the concepts and models of firm growth and internationalization and use them well to analyze and design strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly in a structured manner. There are some issues in complying with JAMK reporting instructions.
Ver good 4: You have a very good understanding of the concepts and models of firm growth and internationalization and use them innovatively to analyze and design strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. There are minor issues in complying with JAMK reporting instructions.

Arviointikriteerit, kiitettävä (5)

You have a thorough understanding of the concepts and models of firm growth and internationalization and apply them critically and to design innovative strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Oppimateriaalit

Articles and case materials to be provided by the course lecturer.