Tiimiyrityksen markkinointi (7 cr)

Evaluation scale

0-5

Objective

Teameprepreneur knows how to create and run a marketing campaign for own team company or own project. He is able to create a marketing plan and strategy. He also can run the plan into action with results in marketing campaign in social media or physical environment.

Content

Knowledge base is established from basic marketing principals to campaign marketing. In this course the knowledge is deepened towards omnichannelmarketing and practical work is done for own case for promoting own company, services or products and also to boost sales. Practical experiments about guerilla or/and campaign marketing.

Materials

Kotler: principals of marketing Holiday: Growth hacker marketing Löytänä&Kortesuo: Asiakaskokemus – palvelubisneksestä kokemusbisnekseen asiakas+rakkaus Matthew Dixon and Brent Adamson: the challenger Sale Halligan: Inbound marketing Aaron Ross & Marylou Tyler: predictable revenue

Completion alternatives

20% written reports 20% contact hours 60% project work and reports to customer

Student workload

contacts 24h reporting and written outcomes 36h project or teamworking hours 136h

Assessment criteria, satisfactory (1)

Team entrepreneur’s evaluation is based on general attitude towards the learning, usage of the competence and making the knowledge visible. Participation for the training sessions and practical project work with the customers as well as written essays are part of the evaluation. Self evaluation in the form of reflection papers plays a central role in the evaluation process.
0= No competence
The learner has no competences from the area under evaluation. The performance is far below the target (not enough training session or project work hours, bad quality in essays and reflection papers).
1 = Beginner
The learner understands the basics from the area under evaluation but the attitude towards the learning is weak. Reflections and essays are superficial.
2= Progressed beginner
The learner understands the meaning of the learning attitude in some level and she/he has done some project from the area under evaluation. Essays and reflection papers shows understanding of the theories.
3= operator
The learner has an active attitude towards the learning -> Active participation for the training sessions, the competence area under evaluation is used in different kinds of projects, essays are applied and reflection papers are describing own development.
4= Competent
The learner has an active attitude towards the learning -> the learner is active in developing the content for the training sessions. Essays and reflection papers are profound and analytical in nature.
5=Expert
The learner has a spontaneous and developing attitude towards the learning -> this shows as taking the leadership position in the training sessions. The projects done are diverse as well as the reflection papers and the essays. The knowledge is applied.