Myynti käytännössä II (5 cr)

Evaluation scale

Pass/Fail

Objective

You will plan and implement practical sales project with your team and you learn how to set targets and follow up the project implementation. This project can be continuation for the previous project or it can be a new project. The aim is to deepen your knowhow in practical sales skills. You will also learn how to analyze the whole sales project and you learn to understand the phases of the sales project in practise. Ideas for the sales project: You can create your own concept and sell it to the customers, you can prepare, sell and and impelement marketing project to the customer, you can create a new restaurant or cafeteria concept and test it in practise or you can create and impelement an event which is sold to the customers.

Content

1. Ideation phase for the project.
2. Building the customer understanding.
3. Creating the concept.
4. Implementing the project.
5. Analysing the results of the project.
6. Reporting and reflecting the learning outcomes.
7. Analysing the sales project from the customer relationship point of view.

Completion alternatives

Books + essays, refelction paper of the whole learning process.

Assessment criteria, satisfactory (1)

Participation for the training sessions, quality of the project plan and quality of the project implementation, customer feedback.

Qualifications

Sales and customer relationships (HTLY2013), Sales in Practise 1 (HTLY2019)