Global Growth Strategies (5 cr)

Evaluation scale

0-5

Objective

You understand the possibilities of internationalization to create new businesses and achieve firm growth. You know the key concepts and models of firm growth and internationalization, and you are able to apply them to analyze and design strategies for growing the company in international markets.

Content

Growth strategies, internationalization, market entry modes, internationalization strategies, exporting, foreign direct investments, franchising, licensing, mergers and acquisitions, platform strategy.

Materials

HBR's 10 must reads: On Strategy The Lean Startup, Eric RiesGood to Great, Jim Collins Sales Growth, Five Proven Strategies, BaumgartnerScaling Up, Verne HarnishThe Four Steps to The Epiphany, Steve BlankThe Startup Way, Eric RiesZero to One, Peter Thiel The Art of War, Sunzi

Completion alternatives

60% Internalization plan and case study for a pre-selected growth company 40% Your participation activity during classes, presentations, visiting lecturers, group learning sessions

Student workload

Lectures 27h Assignments 54 Independent study 54h Total 135h ( one credit equals 27 hours of student work)

Assessment criteria, satisfactory (1)

Sufficient 1: You understand the key concepts and models of firm growth and internationalization sufficiently but fail to attempt to use them to analyze and design strategies for growing a company in international markets. You have challenges to communicate your findings in oral and written in a structured form. There are issues in complying with JAMK reporting instructions.
Satisfactory 2: You understand the key concepts and models of firm growth and internationalization satisfactorily and attempt to use them to analyze and design strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Assessment criteria, good (3)

Good 3: You have a good understanding of the concepts and models of firm growth and internationalization and use them well to analyze and design strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly in a structured manner. There are some issues in complying with JAMK reporting instructions.
Ver good 4: You have a very good understanding of the concepts and models of firm growth and internationalization and use them innovatively to analyze and design strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria, excellent (5)

You have a thorough understanding of the concepts and models of firm growth and internationalization and apply them critically and to design innovative strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Qualifications

Bachelor's degree

Further information

No further information.