International Marketing (5 cr)

Evaluation scale

0-5

Objective

Upon completion of this course a student will be able to

- employ theoretical and conceptual knowledge of international marketing (KU1)
- gather, analyse, and evaluate business data and information and transform empirical data into useful and actionable information (IS1)

Content

The course covers the international marketing entity: international marketing concepts, strategic decisions in international marketing, market research, role of culture, product decisions, distribution decisions, pricing decisions, communication decisions, organization for international marketing. The students will develop an international marketing or market entry plan for a Company.

Materials

Czinkota Michael R. and Ronkainen Ilkka A. International Marketing. 10th ed. South-Western, Cengage Learning Prentice-Hall 2013, 2010

Teaching methods

Lectures, group assignment and independent study.

Exam schedules

Class-room exams on week 49 and 50

Completion alternatives

Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification

More information in the degree regulations and the study guide.

Student workload

Lectures 25h
Assignments 55 h
Independent study 55
Total 135

Assessment criteria, satisfactory (1)

Adequate 1
Knowledge and Understanding: The student is able to demonstrate some Basic theoretical and conceptual knowledge of international marketing.
Intellectual Skills: The student has obvious difficulties in applying the proven theoretical and conceptual knowledge in different international marketing challenges.

Satisfactory 2
Knowledge and Understanding: The student is able to give some evidence on his/her theoretical and conceptual knowledge of international marketing. Central concepts have been defined but vaguely. The student displays only superficial knowledge of the subject area.
Intellectual Skills: The student has some difficulties in applying the proven theoretical and conceptual knowledge in different international marketing challenges.

Assessment criteria, good (3)

Good 3
Knowledge and Understanding: The student demonstrates his/her theoretical and conceptual knowledge of intercultural issues fairly clearly. Central concepts have been defined well. The student displays fairly good command of the subject area.
Intellectual Skills: The student is able to apply proven theoretical and conceptual knowledge in different international marketing challenges fairly well.

Very good 4
Knowledge and Understanding: The student demonstrates solid and right theoretical and conceptual knowledge of international marketing. Central concepts have been defined accurately. The student displays a good command of the subject area.
Intellectual Skills: The student is able to apply proven theoretical and conceptual knowledge in different international marketing challenges in a good manner.

Assessment criteria, excellent (5)

Excellent 5
Knowledge and Understanding: The student demonstrates his/her theoretical and conceptual knowledge of international marketing in detail. Central concepts have been defined with precision. The student displays a clear command of the subject area.
Intellectual Skills: The student is able to apply proven theoretical and conceptual knowledge in different international marketing challenges in an excellent manner.

Further information

Exchange students 10
ASSIGNMENT WORKING 50%
EXAM 50%