Global Marketing and Sales (5 cr)

Code: YHIHE110-3002

General information

Enrollment: 02.08.2021 - 05.09.2021
Registration for the implementation has ended.

Timing: 27.09.2021 - 28.11.2021
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 3 cr

Virtual portion: 2 cr

Unit: School of Business

Campus: Main Campus

Teaching languages: English

Seats: 0 - 40

Degree programmes: Master's Degree Programme in International Business Management

Teachers: Jay Panjwani

Groups: YBB21VS
Master's Degree Programme in International Business, vaihto-opiskelu/Exchange studies; YBB21S1
Master's Degree Programme in International Business; ZJA21SHYB
Avoin amk, lita, YAMK-polku, International Business Management

Course: YHIHE110

No reservations found for realization YHIHE110-3002!

Evaluation scale

0-5

Objective

Global marketing and sales course has been designed to emphasize the global marketing and sales management perspectives.

Location and time

The course will be held in autumn.
There will be two intensive sessions during the weekend face-2-face. If the measures of COVID-19 increase then the sessions will be online via Zoom)
Week 39
Friday 1 October 2021 from 4 PM to 8 PM
Saturday 2 October 2021 from 10 AM to 4 PM
Week 41
Friday 15 October 2021 from 4 PM to 8 PM
Saturday 16 October 2020 from 10 AM to 4 PM

Materials

Jobber, D., & Lancaster, G. (2019). Selling and sales management, 11th Edition. Pearson Education. ISBN: 9781292205069

Hollensen. S (2017): Global Marketing: A Decision-Oriented Approach.7th edition. Pearson Education. ISBN: 9781292100111

Green, M.C & Keegan, W. J. (2020). Global marketing management. 10th edition. Pearson Education. ISBN: 9780134899794

Teaching methods

Hybrid sessions: Physical+online

Face to face and online mode of education are involved in this course. Global marketing and sales course is designed to implement experiential learning. Face to face interaction involves, including but not limited to, in-class lectures, case study discussions, in-class assignments, and sales workshops. Online mode includes online lectures, webinars with industry experts and academic podcasts.

Exam schedules

The course will be evaluated on the basis of individual and group tasks mentioned below. All tasks are essential and must be returned, dates will be dually communicated in the first session. However, exceptions include in the extension for the submission of the required components on the basis of valid justification.

Groupwise

Project report
Project presentations/project launching

Individual
Learning diary
Discussion forum and active class participation

Completion alternatives

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and specification. More precise info: JAMK Degree Regulations, section 17.

Student workload

1 ECT = 27 hours of study, therefore, this course requires a total of 135 hours of studies in order to qualify with grade 5

Groupwise
Project Report = 35h
Workshop report =10h
Redesigning the sales strategy: video presentation =40h

Individual
Reflection/Learning Diary =35h
Discussion Forum and active Class Participation =15h

Total: 135h

Below is mention grading schema;

Grade 0 = 0-44 points = Fail
Grade 1 = 45-54 points
Grade 2 = 55-64 points
Grade 3 = 65-74 points
Grade 4 = 75-84 points
Grade 5 = 85-100 points

Qualifications

BBA in business or economics or equal

Further information

Open UAS: 10
Exchange students 5